Imagine carefully selecting products only to face listing restrictions on eBay due to lack of brand authorization, missing valuable opportunities. For sellers aiming to list branded merchandise on eBay, obtaining and submitting proper brand authorization is essential. This guide details the submission process for eBay brand authorization, helping sellers operate compliantly while expanding their businesses.
1. Accessing eBay Seller Center
Begin by visiting eBay's official website and logging into your seller account. Navigate to the Seller Center, the central hub for managing your eBay business operations.
2. Navigating to Brand Management
After successful login, locate and click the "Brand Management" option in the left navigation menu, typically found under "Selling" or "Marketing" categories. This page initiates the brand authorization application process.
3. Selecting Brand Type
eBay supports multiple brand types including:
- Trademark Brands: Officially registered trademarks
- Private Labels: Products manufactured by third parties under your brand
- Authorized Brands: Products sold with brand owner's permission
Sellers requiring authorization must select "Authorized Brand" before proceeding.
4. Completing Brand Information
Accurately complete all required fields:
- Brand Name: Must exactly match authorized branding
- Brand Description: Concise overview of brand positioning and unique selling points
- Brand Logo: High-quality image in JPEG or PNG format
5. Uploading Authorization Documents
Submit verifiable proof of authorization relationship:
-
Authorization Letter:
Must include:
- Complete details of both brand owner and authorized seller
- Clear authorization timeframe
- Permitted sales territories and product categories
Documents should be scanned as PDFs or high-resolution images with all text legible.
6. Submission and Review Process
After thorough verification of all information, submit the application. eBay typically processes authorization requests within several business days to weeks. Sellers can monitor application status through the Brand Management page.
7. Important Considerations
- Ensure all submitted information is accurate and complete
- Authorization documents must be original or notarized copies
- Maintain open communication with brand owners for updates
- Monitor authorization expiration dates and renew promptly
Following these steps enables sellers to properly establish brand authorization on eBay, creating a foundation for compliant marketplace operations.