BSF Law Firm Tightens Fidget Cube Copyright Enforcement

Published: 02/03/2026
Copyright Protection Fidget Cube Cross-border E-commerce
Antsy Labs, through BSF Law Firm, has initiated another round of copyright enforcement against the FIDGET CUBE. Cross-border sellers should be aware of potential infringement risks. This article details the brand background, case information, and provides strategies such as self-inspection, product removal, and understanding copyright information. The aim is to help sellers avoid legal risks and achieve compliant operations in the cross-border e-commerce environment. Sellers should carefully review their listings and ensure they have the necessary rights to sell Fidget Cubes.
BSF Law Firm Tightens Fidget Cube Copyright Enforcement

Imagine receiving a cease-and-desist letter informing you that products you're selling infringe on intellectual property rights, potentially exposing your business to substantial damages or even closure. For e-commerce sellers, this nightmare scenario is becoming increasingly common.

The latest legal battleground involves Antsy Labs, LLC's Fidget Cube—a popular stress-relief toy that secured U.S. copyright protection (Registration No. VA 2-136-244) on June 30, 2017. The company, represented by powerhouse law firm Boies Schiller Flexner LLP (BSF), has been aggressively pursuing copyright infringement cases against online sellers.

Recent Legal Actions

  • August 7, 2024: BSF filed case 24-cv-61436 targeting sellers of alleged Fidget Cube knockoffs
  • June 24, 2024: Case 24-cv-22425 initiated against similar products
  • September 18, 2023: Earlier action under case 23-cv-23571

The Fidget Cube Phenomenon

Created by brothers Matthew and Mark McLachlan through their design studio Antsy Labs, the Fidget Cube debuted in August 2016 and quickly became a global sensation. The palm-sized device features multiple interactive components—including switches, gears, rolling balls, a joystick, spinning discs, worry stones, and buttons—designed to help users manage stress through tactile stimulation.

Protection Strategies for Sellers

Online merchants should take immediate precautions to avoid legal exposure:

  • Conduct inventory audits: Scrutinize all stress-relief products, particularly those resembling the Fidget Cube's distinctive design
  • Remove questionable items: Immediately delist potentially infringing products to mitigate liability
  • Verify copyright status: Confirm proper licensing before selling any similar products
  • Seek legal counsel: Consult intellectual property specialists upon receiving any legal notice

In today's competitive e-commerce landscape, compliance remains the foundation for sustainable business growth. What begins as a simple stress-relief product could unexpectedly transform into a source of significant legal tension for unprepared sellers.

Related Topics