The cross-border e-commerce wave is sweeping across global markets, with Temu attracting increasing numbers of new sellers due to its relatively low entry barriers. However, product selection serves as the compass in this journey—minor deviations can lead to either unsold inventory or violations of platform policies. How can new sellers avoid common pitfalls and achieve breakthrough success? This article highlights eight product categories with low entry barriers and high market potential to help sellers establish a stable presence on Temu.
1. Stationery & Office Supplies: Small but Mighty Traffic Drivers
Struggling with complex certification requirements? Stationery and office supplies serve as ideal entry points for new sellers. Items like pen holders, folders, pencil cases, notebooks, pens, and stickers require no food-grade or special material certifications, making compliance straightforward. These products offer flexible SKU combinations with stable, year-round demand—perfect for new sellers to quickly build store credibility and achieve sales growth.
Selection Strategy:
- Target niche needs: Create customized stationery sets for specific demographics like students or office workers.
- Differentiate through design: Innovate with multifunctional pen holders or creative sticker designs.
- Prioritize quality: Ensure product durability to build positive customer reviews.
2. Pet Supplies: The Gold Rush of Pet Economy
With the global pet owner population growing steadily, pet products present significant market potential. Items like pet toys, towels, collars, leashes, and feeding bowls require no food-contact certifications, making them beginner-friendly. These products enjoy stable demand, high repurchase rates, and strong customer loyalty—ideal for building sustainable business models.
Selection Strategy:
- Focus on pet safety: Choose non-toxic, durable materials.
- Cater to specific needs: Offer products tailored to different pet breeds and sizes.
- Incorporate trending designs: Create fashionable and fun pet accessories.
3. Gardening Tools: Enhancing Home Living
Products like flower pots, small gardening shovels, and miniature fences cater perfectly to overseas consumers' growing interest in home gardening, particularly in European and American markets. With minimal certification requirements, new sellers can leverage Temu's traffic support for home living products by focusing on specific scenarios—such as balcony gardening kits or succulent-specific planters—to avoid saturated markets while gradually building account authority.
4. Home Organization: Solving Everyday Needs
Storage bags, boxes, cosmetic organizers, and closet systems address universal, high-frequency needs across diverse living scenarios. These products require no special certifications and benefit from low costs, moderate size, and easy packaging—helping control logistics and operational expenses. Avoid baby-related storage items due to stricter material safety requirements.
5. Basic Footwear: Volume-Driven Potential
Bathroom slippers, cotton house shoes, and sandals face no brand restrictions or certification barriers. With mature supply chains and low procurement costs, these products offer flexible pricing ranges and substantial profit margins. Their variety in colors and sizes allows for rapid SKU expansion, aligning perfectly with Temu's volume-driven business model.
6. Holiday Decor: Seasonal Traffic Explosion
Festival decorations like Halloween balloons or Christmas ribbons benefit from relaxed certification requirements and strong short-term traffic surges during holidays. Sellers should plan inventory two months in advance, incorporating holiday themes into product listings to capture seasonal traffic. New sellers can adopt a "small batch, multiple styles" approach to test markets while avoiding overstock risks.
7. Travel Accessories: Practical Companions
Makeup bags, backpacks, handbags, and luggage tags typically require no special certifications. However, sellers must avoid designs that resemble major brands to prevent intellectual property issues.
8. Fashion Accessories: Style Accents
Necklaces, bracelets, earrings (non-precious metal), and hair accessories can elevate any outfit. Avoid terms like "pure gold/silver" without proper certifications to prevent disputes.
These eight categories provide ideal starting points for new Temu sellers. However, product selection represents just the first step—long-term success depends on meticulous operations and quality service.