Atlanta, Georgia - May 15, 2024 - Pull Logic, an innovative startup tackling supply chain availability challenges, today announced the successful completion of a $3.3 million seed funding round. The investment was led by New Build Venture Capital with participation from Foster Ventures, Silicon Road Ventures, YANMAR VENTURES, DNX Ventures, and IDEA.
The funding will accelerate product development, expand market outreach, and grow Pull Logic's team as it brings its groundbreaking "Availability Intelligence" platform to more enterprises. The solution helps businesses optimize supply chain operations, improve customer satisfaction, and ultimately enhance profitability.
The Availability Paradox in Modern Supply Chains
In today's competitive business environment, companies face increasingly complex supply chain challenges. Traditional supply chain management systems often focus on inventory planning while overlooking actual availability issues, leading to what Pull Logic calls the "availability paradox" - warehouses overflowing with products while customers can't find the specific items they need, or companies maintaining excessive inventory just to cover potential orders.
This phenomenon not only results in lost sales and inventory bloat but also damages customer relationships and long-term business growth. Pull Logic's platform directly addresses this persistent industry challenge.
What Is Availability Intelligence?
Availability Intelligence represents Pull Logic's innovative approach that moves beyond traditional inventory management to focus on the core question: "Where is the product, when will it be available, and can it meet customer demand?" Essentially, Pull Logic's platform acts as a "supply chain brain," adding an AI-powered decision layer on top of existing ERP and planning systems.
Key advantages of Availability Intelligence include:
- Real-time monitoring: Continuous tracking of availability across all supply chain nodes including inventory levels, logistics status, and production progress
- Predictive analytics: AI-powered analysis of historical data and market trends to forecast demand changes
- Intelligent decision-making: Data-driven recommendations for inventory, replenishment, and deployment decisions
- Collaborative optimization: Enhanced coordination between supply chain partners for improved responsiveness
How Availability Intelligence Works
At the core of Pull Logic's platform is an AI-powered decision engine that analyzes vast amounts of supply chain data to identify availability risks and opportunities. The system performs four key functions:
1. Continuous risk assessment: The platform monitors availability metrics in real-time, triggering alerts when inventory falls below thresholds or potential delays emerge, then suggests corrective actions.
2. Demand sensing: By analyzing historical patterns and market signals, the system anticipates demand fluctuations before they occur, enabling proactive inventory adjustments.
3. Gap identification: The platform detects availability shortfalls across products, locations, and timeframes, recommending targeted solutions like production acceleration or alternative sourcing.
4. Decision guidance: Synthesizing all analyses, the system provides optimized recommendations for inventory positioning, replenishment timing, and network balancing.
The Team Behind the Technology
Pull Logic's founding team combines deep supply chain expertise with technical prowess:
- Taresh Grover (CEO): Seasoned entrepreneur with 20+ years in supply chain software leadership
- Benoit Montreuil: Georgia Tech professor and renowned supply chain optimization researcher
- Rahul Chahar (CTO): AI/ML expert leading platform development
- Karl Swensen (COO): Operations specialist with 25 years of industry experience
The company's technology builds on research from Georgia Tech. As CTO Rahul Chahar explains, "With Georgia Tech's research foundation, our Availability Intelligence helps enterprises understand where service risks exist, why they occur, and how to address them at SKU, location, and network levels."
Industry Recognition
Pull Logic has already gained traction with early adopters. Keith Wainwright of TYM Tractors noted, "As a manufacturer with an extensive dealer network, understanding true demand and availability is critical. Pull Logic helps us spot availability gaps earlier and make better inventory and service-level decisions."
Investors have similarly recognized the platform's potential. Rohini Chakravarthy of New Build Venture Capital stated, "Pull Logic is addressing a pervasive, costly problem for manufacturers, distributors, and retailers. The team's ability to translate deep supply chain research into a practical platform that works with existing systems delivers measurable availability improvements."
The Future of Supply Chain Management
As supply chains grow more complex and customer expectations for product availability continue rising, Pull Logic's Availability Intelligence platform offers enterprises a new approach to balancing service levels with inventory efficiency. The company plans to use its seed funding to enhance product capabilities, expand into new markets, and strengthen partner relationships.
With its unique focus on availability optimization and strong academic foundations, Pull Logic is positioned to help businesses navigate increasingly volatile supply chain environments while maintaining high customer satisfaction levels.