In the fast-paced world of e-commerce, Etsy continues to captivate global buyers with its unique handmade and creative offerings. However, identifying emerging trends and potential bestsellers remains a persistent challenge for sellers. Based on erank data, this analysis examines July 2024's top-performing products on Etsy and provides strategic insights for sellers.
1. Celebrity-Driven Phenomenon: The Bruno Mars Effect
Remarkably, the top three spots on Etsy's U.S. bestseller list were dominated by variations of one keyword: "Bruno Mars." The global pop sensation has sparked renewed market interest through his upcoming album release and world tour, making related merchandise like T-shirts and collectibles this month's undisputed bestsellers.
Key Success Factors:
- Musical versatility: Mars blends pop, R&B, soul, and funk with exceptional showmanship
- Retro aesthetic: His 70s/80s-inspired style incorporates multicultural influences
- Sustained relevance: Continuous high-profile projects maintain fan engagement
Seller Insight: While celebrity merchandise presents opportunities, sellers must prioritize legal compliance regarding intellectual property rights.
2. Niche Appeal: Hip-Hop Culture and Subcultural Expression
The search term "Run the Jewels hoodie" demonstrated significant traction, highlighting how underground movements can gain commercial momentum. The hip-hop duo's merchandise saw renewed interest following member Killer Mike's Grammy wins in 2024, despite their last tour concluding in 2022.
Key Success Factors:
- Distinctive artistry: The group's avant-garde sound and socially conscious lyrics
- Award recognition: Grammy validation boosted mainstream visibility
- Dedicated fanbase: Loyal supporters actively purchase branded merchandise
3. Evergreen Demand: Back-to-School Essentials
The keyword "dorm" emerged as an unexpected high-performer, with an exceptional 108% click-through rate. While basic dorm necessities like fans aren't traditionally handmade, Etsy's personalized versions meet students' desire for unique dorm decor during back-to-school season.
Key Success Factors:
- Seasonal timing: July shopping for upcoming academic year
- Functional customization: Blending utility with personal expression
4. Seasonal Strategy: Halloween Preparations Begin Early
Halloween-related searches are already trending, with "Halloween photo frame" generating 2,520 searches and a 134% click-through rate. This suggests buyers are planning earlier than the traditional October shopping window.
Strategic Recommendations:
- Diversify offerings across costumes, decor, and accessories
- Emphasize distinctive, handcrafted designs
- Launch Halloween collections by late summer
5. Long-Tail Opportunities: Poster Market Segmentation
While "poster" as a generic term shows strong engagement (108% CTR), sellers achieve better results by combining it with specific descriptors like "vintage movie poster" or "personalized family poster" to target niche interests.
6. Emerging Trend: Birth Flower Popularity Surges
The term "birthflower" exploded from zero to 40,840 searches, indicating growing demand for month-specific floral products that carry personal significance, particularly as sentimental gifts.
Market Potential:
- Taps into astrology and personalization trends
- Aligns with Etsy's handmade aesthetic
- Has year-round relevance through birthday gifting
Strategic Summary
July 2024's Etsy trends reveal six key opportunity areas: celebrity merchandise, subculture products, functional necessities, holiday items, long-tail niches, and seasonal specialties. Successful sellers will combine these insights with their creative strengths while maintaining strict compliance with intellectual property regulations.