While global retailers continue to struggle in the post-pandemic era, Russia's X5 Group has delivered exceptional performance, bucking industry trends. The retail conglomerate, which operates three major chains — Pyaterochka, Perekrestok, and Chizhik — has demonstrated remarkable growth amid challenging market conditions.
In 2025, X5 Group reported total revenue of 4.64 trillion rubles, representing an 18.8% year-on-year increase . Digital business contributed 285.7 billion rubles to this total. Comparable store sales grew by 11.4%, while total orders surged 39.6% to reach 170.1 million. The company also strengthened its supply chain by adding nearly 1,500 new suppliers during the year.
Brand Performance Breakdown
X5's flagship brand Pyaterochka saw net retail revenue grow by 13.2%, with a net addition of 543 stores (including newly opened and adjusted locations). The Perekrestok chain reported 5.8% revenue growth and added six new stores. Discount brand Chizhik emerged as the growth driver, with revenue skyrocketing 42.2% and total store count reaching 3,253 locations — highlighting the strong potential of discount retail in the Russian market.
Sustained Momentum
The fourth quarter maintained this positive trajectory, with overall revenue growing 14.9% and comparable store sales increasing 7.3%. These results indicate not only strong annual performance but also continuing momentum that positions X5 Group for future growth.
The company's success appears rooted in its diversified brand portfolio, digital transformation, and supply chain optimization — strategies that have proven particularly effective in Russia's evolving retail landscape.