The annual Xiaohongshu 11.11 shopping festival has concluded, leaving consumers with their haul of coveted products. From beauty essentials to gourmet treats, the platform became a barometer for trending items this shopping season.
Xiaohongshu's Best-Selling Products of the Year
Over the past month, Xiaohongshu emerged as the ultimate trendsetter for premium products. Several items created shopping frenzies, including:
- The high-crown hair styling kit frequently sold out in Zhang Xiaohui's live streams
- Skincare oils enthusiastically recommended by celebrity Yi Nengjing
- The premium Ganoderma lucidum toothpaste favored by model Xi Mengyao
- Middle Eastern dark chocolate originally supplied to royal families
- Realistic bite-shaped incense products
To extend the shopping excitement, Xiaohongshu launched a "Mystery Box" campaign featuring 17 of its most popular items across various categories, with 10 lucky participants receiving complimentary gift boxes.
Curated Must-Have Products
Zhang Xiaohui's High-Crown Hair Kit 4.0
This comprehensive haircare system covers everything from pre-wash to final styling. After multiple iterations based on consumer feedback, the kit promises salon-quality results at home.
Daisy Sky Facial Elixir Oil
Celebrity-endorsed and user-approved, this facial oil delivers silky texture and aromatic therapy when paired with proper massage techniques.
Ganoderma Lucidum Toothpaste
With its unique lotion-like formula that lathers without water, this toothpaste has become a bathroom staple for over 200 Xiaohongshu buyers and celebrities alike, offering exceptional gum care with a subtle fragrance.
Jewelry Finds for Fashion Enthusiasts
Zimo's Hetian Jade Bracelets
Handcrafted by certified appraiser Zimo, these bracelets in smoky purple and gradient yellow hues helped drive Xiaohongshu's jewelry category growth during the shopping festival.
Revanna Agarwood Bracelets
Brought to China by influencer @SaudiMeatSister who shares Middle Eastern lifestyle content, these bracelets blend traditional agarwood culture with contemporary fashion.
Gourmet Delights
PATCHI Chocolate Gift Box
The official supplier to Dubai royalty offers mint chocolate varieties with balanced sweetness tailored to Chinese preferences.
Dachen Lin'an Mountain Walnut Set
With 500 years of cultivation history, these walnuts are available in sugar-free and crushed versions based on consumer demand.
Lifestyle and Entertainment
Sky: Children of the Light "Abundant Fish" Keychain
This playful accessory contributed to Xiaohongshu's 100% growth in collectibles purchases, proving the enduring appeal of cute merchandise.
Ancient Book Restoration Kit
Developed through user feedback, this educational tool allows enthusiasts to experience the delicate process of artifact restoration.
The shopping festival demonstrated Xiaohongshu's influence in shaping consumer trends across multiple categories, from beauty to gourmet foods and collectibles.