As e-commerce platforms increasingly recognize that low prices alone are no longer enough to win consumer trust, Temu has introduced stricter measures to ensure product quality and protect buyer rights. The platform recently updated its store management policies, signaling a strategic shift from prioritizing quantity to emphasizing quality.
The new rules state that if any store under a merchant's account receives a "poor" rating within a 24-week period, all stores operated by that merchant will face restrictions on listing customized products. First-time offenders will have new product listings limited for seven days. A second violation results in a seven-day ban on new listings, while three or more infractions could suspend listing privileges for up to 30 days.
Simultaneously, Temu has relaxed store quantity limits, now permitting each business to operate up to three fully managed stores and three semi-managed stores. This adjustment aims to encourage merchants to adopt more sophisticated operations while maintaining quality standards, allowing them to cater to broader market demands through multiple storefronts.
These changes follow earlier quality control measures implemented by Temu, including inventory health scores, duplicate listing controls, and merchant tiering systems. The latest policy updates complete Temu's comprehensive seller management framework, demonstrating the platform's growing emphasis on product quality and user experience.
For merchants, the message is clear: long-term success on Temu will depend on maintaining high product standards and compliant business practices, rather than competing solely on price. The platform's evolving policies reflect broader industry trends as e-commerce matures beyond the race to the bottom in pricing.