As European retail giant Zalando sets its sights on the promising U.S. B2B market, a digital transformation is underway. Scayle, Zalando’s e-commerce technology platform, is accelerating its expansion in the United States and is poised to announce its first local partnership, marking its official entry into North America.
The platform’s core strength lies in its advanced technological capabilities, enabling retailers to seamlessly unify online and offline inventory management while offering comprehensive solutions for digital brand presentation. Scayle has already established successful collaborations with prominent European retailers such as Netto and Harrods, building substantial industry expertise.
Industry analysts project significant growth potential for the B2B e-commerce technology services market, with estimates suggesting the sector could reach billions of euros in value. The software services segment alone is expected to generate annual revenues exceeding several hundred million euros in the coming years. Scayle’s expansion is set to provide U.S. retailers with more efficient and intelligent digital transformation tools.
Notably, Zalando holds a unique position as the only European e-commerce platform participating in Google’s Universal Shopping Agreement , an AI-driven standard for next-generation shopping processes. The company continues to invest heavily in artificial intelligence, applying these advancements across all facets of e-commerce to enhance both user experience and operational efficiency. Scayle’s U.S. clients will benefit from Zalando’s AI leadership through innovative service offerings.