As the pet economy sweeps across global markets, one platform has emerged as a clear leader in capturing this lucrative sector. During the 26th Asia Pet Exhibition, Taobao Tmall's pet division revealed impressive growth figures, with core cat and dog product categories showing a 60% year-over-year transaction increase. The platform's live-streaming sales during the event skyrocketed by 400%, demonstrating both the vitality of Taobao Tmall's pet business and the immense potential of the pet industry.
Exhibition Highlights: Blending Online and Offline Experiences
From August 21 to 25, the much-anticipated Asia Pet Exhibition took center stage at Shanghai's New International Expo Center. Taobao Tmall's pet sector collaborated with numerous brands to create an immersive pet ownership experience through innovative initiatives.
The platform forged cross-industry partnerships with nine major brands including McDonald's, Haagen-Dazs, and Ninebot, constructing an engaging pet-themed urban landscape that drew large crowds. This creative approach vividly illustrated evolving human-pet relationships while advancing new trends in co-living with companion animals.
For pet enthusiasts unable to attend in person, Taobao Tmall launched a "Virtual Asia Pet Exhibition" feature. By simply searching "Virtual Asia Pet Exhibition" in the Taobao app, users could experience the event remotely. Data revealed nearly 1 million searches during the five-day exhibition, with virtual visits approaching 10 million. Over 2,000 merchants participated in live-streaming, generating four times more sales than the previous year's event.
Industry Summit and Market Insights
Prior to the exhibition, Taobao Tmall hosted a mid-year summit titled "Thriving Together in the Pet Industry," bringing together stakeholders to discuss sector trends and opportunities. The platform released its comprehensive "2024 Taobao Tmall Consumer Trends Report," providing merchants with valuable market analysis and consumer behavior insights to guide business strategies.
Expanding Local Services
Building on its March initiative to enhance local pet services, Taobao strengthened its partnership with Pets Home, integrating their health-focused stores from Beijing, Shanghai, and Shenzhen onto the platform. During the exhibition, six dog grooming packages covering various breeds were featured in a live-stream session with popular host Li Jiaqi, receiving enthusiastic response from viewers and demonstrating strong demand for quality pet services.
Pet Insurance Initiative
Taobao Tmall introduced a complimentary pet insurance program during the event. Pet owners could claim free coverage providing ¥1,000 in medical benefits by searching "My Pet" on Taobao. This initiative reflected the platform's commitment to pet welfare while offering owners greater peace of mind.
Taobao Tmall's outstanding performance at the Asia Pet Exhibition solidifies its leadership position in the pet sector. As the pet economy continues its upward trajectory, the platform remains poised to drive innovation, deliver superior products and services, and foster sustainable industry growth.