The rapid growth of the pet economy is reshaping the e-commerce landscape at an unprecedented pace. This year's Singles' Day shopping festival saw Taotian's pet category deliver impressive presale results, further confirming this trend. Data shows a strong opening on the first day of presales, with sales surpassing last year's full first-day total within just 90 minutes, injecting powerful momentum into what has been dubbed the "longest Singles' Day ever."
Brand Growth: Taotian Platform Emerges as Key Driver
The Taotian platform has once again proven to be a crucial growth engine for pet brands during Singles' Day. Within the first hour of presales, 32 pet brands including Xianlang, Fregate, and Stella & Chewy's saw their presale amounts double year-over-year, demonstrating remarkable growth momentum. Even more impressive, 73 pet brands such as Myfoodie, Revolution, and Royal Prescription Diet surpassed their full first-day sales from last year's Singles' Day, highlighting Taotian's strong ability to boost brand growth.
Within just four hours of presales launching, six pet brands had already broken the 10-million-yuan sales threshold, with brands like Legendsandy, Truth Pet, and Instinct experiencing explosive growth. These figures not only reflect robust consumer demand for pet products but also showcase Taotian's exceptional capabilities in brand incubation and marketing.
Live Commerce: Igniting New Growth in Pet Economy
Live streaming commerce has become a powerful engine for growth in the pet sector. During the first four hours of this year's Singles' Day presales, Taotian's pet live streaming sales surged 123% year-over-year, demonstrating the immense potential of live commerce in pet product sales. Fifteen pet brand live streams, including NetEase Yanxuan, Myfoodie, Royal, and Pidan, exceeded one million yuan in sales, further solidifying the importance of live commerce in the pet economy.
The rise of live streaming commerce not only provides consumers with more visual and interactive shopping experiences but also offers brands more efficient marketing channels. Through live streams, brands can communicate directly with consumers, answer questions, and showcase products, effectively improving conversion rates.
Essential Demand: Pet Food Remains Primary Driver
As an essential category in the pet industry, pet food continues to dominate consumer purchasing decisions. Baked kibble, freeze-dried food, and other premium cat and dog foods emerged as bestsellers during the presale period. Within four hours, Fregate's sales soared nearly 1000% year-over-year, Xianlang grew over 500%, Taste of the Wild increased more than 260%, while Stella & Chewy's and Fromm both achieved over 100% growth.
The pet food market's robust performance reflects consumers' growing emphasis on pet health. As pet ownership concepts evolve, consumers are increasingly willing to purchase high-quality, nutritionally balanced food for their pets, creating significant development opportunities for pet food brands.
New Product Launches: Singles' Day Becomes Key Marketing Moment
Taotian's pet category has established Singles' Day as one of the best moments for pet brands to launch new products. Fregate serves as a prime example. After presales began, over 3,000 users rushed to Tmall to purchase Fregate's new 0-Pressure Fresh Meat Baked Cat Food, propelling the brand to the top of the presale growth ranking with exponential year-over-year growth.
New product launches typically involve substantial marketing investments and promotional activities. As the year's largest e-commerce shopping festival, Singles' Day presents the ideal opportunity for product debuts and brand exposure. Through Singles' Day, brands can rapidly increase new product awareness and sales, laying a solid foundation for future development.
Rankings Revealed: Who Were the First-Day Winners?
Xianlang emerged as the clear winner in Taotian's pet presales, topping both the brand and store sales rankings. Below are the detailed rankings:
Presale Day 1 Brand Sales Ranking (Top 20):
- Xianlang
- Legendsandy
- Truth Pet
- Fregate
- Instinct
- Revolution
- Myfoodie
- Frontline
- Ziwi
- NetEase Yanxuan
- Royal Canin
- Pure & Natural
- Pidan
- Orijen
- Acana
- Nourse
- Pro Plan
- Stella & Chewy's
- Solid Gold
- Ever Clean (Pet)
Presale Day 1 Store Sales Ranking (Top 10):
- Xianlang Flagship Store
- Legendsandy Flagship Store
- Truth Pet Flagship Store
- Fregate Flagship Store
- Revolution Flagship Store
- Frontline Pet Products Flagship Store
- Myfoodie Flagship Store
- NetEase Yanxuan Flagship Store
- Pure & Natural Flagship Store
- Pidan Flagship Store
Presale Day 1 Live Streaming Sales Ranking (Top 10):
- NetEase Yanxuan Flagship Store
- Myfoodie Flagship Store
- Royal Pet Food Flagship Store
- Pidan Flagship Store
- Ziwi Flagship Store
- Royal Canin Prescription Food Flagship Store
- Navarch Official Flagship Store
- Pro Plan Official Flagship Store
- Pure & Natural Flagship Store
- Nourse Flagship Store
Tmall Global: International Pet Brands Show Strong Performance
While Taotian released its pet presale results, Tmall Global also reported data showing international pet brands performing exceptionally well, demonstrating strong market competitiveness.
Tmall Global Singles' Day Day 1 Brand Presale Amount Ranking (Top 10):
- Instinct
- Acana
- Orijen
- Stella & Chewy's
- Revolution
- Taste of the Wild
- Fromm
- Ziwi
- Nutro
- Vital Essentials
Tmall Global Pet Store Presale Ranking (Top 10):
- Instinct Overseas Flagship Store
- Stella & Chewy's Pet Overseas Flagship Store
- Orijen Overseas Flagship Store
- Joyhood Overseas Flagship Store
- Acana Pet Food Overseas Flagship Store
- Taste of the Wild Overseas Flagship Store
- Nutro Overseas Flagship Store
- Dancing Pet Overseas Flagship Store
- Vital Essentials Pet Overseas Flagship Store
- Ziwi Overseas Flagship Store
The impressive presale results achieved by Taotian's pet category during this year's Singles' Day not only reflect the enormous potential of the pet market but also demonstrate Taotian's important position in the pet economy. With growing consumer demand for pet products and continuous improvements in e-commerce channels, the pet economy is poised for even broader development prospects in the future.