While domestic markets have yet to fully embrace certain barbecue accessories, these products have already sparked a sales frenzy overseas—particularly on Amazon's U.S. platform. America's deep-rooted grilling culture, combined with seasonal demand, has created a booming market for barbecue-related products. Industry reports indicate the global barbecue market reached $5.28 billion in 2024 and is projected to exceed $7 billion by 2030. Beyond grills themselves, seemingly minor accessories have emerged as top sellers, generating significant revenue for manufacturers. This article examines several standout products, their success factors, and underlying industry trends.
1. Grill Rescue: Reinventing the Cleaning Brush
The Grill Rescue cleaning brush has dominated Amazon's Best Seller list with its innovative dual-action design. Priced at $49.95, it sells over 30,000 units monthly. Unlike traditional bristle brushes, it features a metal scraper for stubborn residue and a sponge attachment for finer cleaning, eliminating risks of loose bristles. Its safety profile makes it suitable for gas, charcoal, ceramic, and stainless steel grills.
Notably, Grill Rescue's manufacturing primarily occurs in China, with key components sourced from Ningbo and production partnerships in Guangdong and Zhejiang provinces. This reflects China's manufacturing dominance in the global grill accessory supply chain.
2. EWFEN: Mastering the Bundle Strategy
Guangzhou-based EWFEN's 35-piece grill set ($36.99) addresses diverse outdoor cooking needs, selling 20,000+ units monthly. The dishwasher-safe kit includes spatulas, tongs, burger presses, and a carrying case—ranking second in Amazon's grill tools category. Its success demonstrates consumer preference for comprehensive, portable solutions at mid-range price points.
3. MEATER: Smart Tech Meets Tradition
UK brand MEATER's bluetooth meat thermometer (10,000+ monthly sales) exemplifies tech integration in traditional grilling. Its stainless steel probe connects via Bluetooth to a smartphone app, providing real-time temperature monitoring and cooking estimates. This innovation standardizes results for both novices and professionals, securing its position in Amazon's top three thermometers.
4. BulbHead: Winning With Affordability
BulbHead's electric grill brush ($45) combines functionality with value, moving 8,000 units monthly. The motorized design reduces cleaning effort, while its LED-lit stainless steel roller works for nighttime maintenance. As Amazon's top-selling new grill product, it proves that practical features at accessible price points drive market penetration.
5. Industry Outlook: Innovation Leads Growth
The grill accessory market is evolving through technological integration and heightened safety standards. Smart devices, easy-clean materials, and multipurpose designs are shaping product development. As outdoor dining grows globally, manufacturers—particularly China-based producers—must prioritize R&D and quality control to maintain competitive advantages. Future success will depend on anticipating consumer needs while balancing innovation with reliability.