As winter approaches, the global heating equipment market enters its peak sales season. Unlike centralized heating systems common in some regions, European and American countries predominantly use independent heating solutions, allowing consumers to choose from various options including natural gas, air conditioning, wood-burning fireplaces, or electric heaters. This diversified heating approach has directly contributed to sustained growth in the electric heater market.
Global Electric Heater Market Overview
Market research data shows significant expansion in the electric heater sector, growing from approximately $8.57 billion in 2017 to $11.16 billion by 2024. On major e-commerce platforms like Amazon, electric heaters maintain strong sales performance, with top products exceeding 50,000 units sold amid intense market competition.
Givebest's International Market Success
Among numerous brands, China-based Givebest has emerged as a market leader with over 70,000 units sold, becoming one of the most popular heating products overseas. This success stems from precise market positioning and product strategy.
Competitive Pricing and Product Features
Givebest heaters demonstrate clear price advantages. While three of the top four best-selling products on Amazon retail above $40, Givebest's offering remains under $30. Although lacking some premium features like remote controls or timers, the product matches competitors in core performance metrics including PTC ceramic heating, quiet operation, automatic temperature control, and safety features. An integrated handle enhances portability, allowing users to move the unit between non-heated spaces to optimize energy costs.
Customer Feedback and Warranty Support
User reviews consistently praise Givebest heaters. Customers in regions with mild winters like Texas report the units deliver powerful heating at exceptional value. The brand's one-year warranty policy further strengthens consumer trust, with responsive after-sales service reinforcing customer loyalty.
Sales Channels and Marketing Strategy
Givebest primarily operates through e-commerce platforms like Amazon, supplemented by strategic external traffic generation:
- Micro-influencer collaborations: Partnering with small-scale content creators on YouTube and TikTok, Givebest leverages product review videos for promotion. One campaign featuring a creator with 1,200 followers generated over 4,000 views, with included brand hashtags and Amazon links effectively converting views to sales. Positive reviews are curated in the brand's official "Reviews and Tryouts" series.
- TikTok content strategy: The brand produces numerous unboxing and review videos on TikTok. While individual videos may have limited reach, promotional content during peak shopping periods like Black Friday generates substantial traffic.
- Media reviews: Givebest collaborates with general news platforms and specialized blogs for product evaluations. For example, Pakistani outlet Sta 804 published an article titled "Why Buy Givebest Portable Heater," analyzing the product's functional advantages, safety features, and quiet operation while endorsing it as an optimal thermostatic heating solution. Similar coverage on buying guide websites has successfully driven Amazon traffic.
Key Success Factors
Givebest's growth demonstrates how small and medium enterprises can achieve rapid expansion in competitive markets through differentiated positioning, cost-effective products, and targeted marketing. While maintaining modest brand-building investments, the company effectively leverages micro-influencers and media coverage to generate external traffic that converts to sales.
Market Outlook
With global energy transitions and increasing consumer demand for comfort, the electric heater market shows continued growth potential. Future product development will likely emphasize smart features, energy efficiency, and personalization. Manufacturers must prioritize innovation, quality improvement, and service excellence to maintain competitive advantage.