As cross-border e-commerce growth engines seek new momentum, Xuchang, Henan – China's renowned hair products manufacturing hub – recently hosted an exclusive summit focused on unlocking opportunities in northern markets. The closed-door Amazon Haul Value Purchase Salon concluded successfully, gathering top cross-border sellers nationwide to strategize about capturing Amazon's northern market potential.
Tailored Support for Regional Sellers
The event featured comprehensive support from Amazon's expert team, delivering customized solutions for Henan-based sellers. Discussions centered on practical challenges in cross-border operations, with in-depth analysis of product selection strategies, traffic management, and compliance risk control. Participants actively exchanged insights, generating innovative approaches to overcome market barriers.
Amazon specialists played a pivotal role, offering authoritative policy interpretations and one-on-one guidance regarding precise traffic acquisition and compliance management. This results-oriented format received strong praise from attendees seeking actionable solutions.
Strategic Focus on Haul Value Purchase
Amazon's Haul Value Purchase program, positioned as a core traffic driver for 2026, represents a critical growth channel for cross-border sellers. The salon formed part of Amazon's multi-party initiative to help merchants capitalize on this emerging opportunity. Through targeted consultations, sellers gained deeper understanding of Haul's competitive advantages to stand out in saturated markets.
Setting New Standards for Industry Collaboration
The summit established a new benchmark for cross-border e-commerce cooperation in northern China, effectively consolidating fragmented regional resources and practical expertise. Participants arrived with specific challenges and departed with concrete solutions and partnership opportunities.
This "precision matching, practical empowerment" model highlights the industry's growing demand for high-quality networking platforms and cutting-edge resources. Observers note the event will likely accelerate northern China's cross-border e-commerce expansion, creating fresh growth avenues for sellers.
Amazon plans to intensify its northern market investments through similar initiatives, providing localized sellers with increasingly specialized support to enhance their global competitiveness.