While many regions struggle with traditional foreign trade transformation and seek breakthroughs in cross-border e-commerce, Anxi County in Fujian Province has developed a comprehensive solution. On January 25, 2026, an alumni delegation from Peking University conducted an extensive field study in Anxi, bringing fresh perspectives to boost high-quality foreign trade development through cross-border e-commerce.
Step 1: Comprehensive Assessment for Strategic Positioning
The delegation's first stop was Anxi County's Cross-Border E-Commerce Industrial Park, the core engine of the region's e-commerce ecosystem. The visitors thoroughly examined the park's master plan, supporting facilities, and enterprise operations. Their findings revealed that Anxi has successfully established a platform aggregating cross-border operators, laying a solid foundation for local foreign trade transformation. Particular attention was paid to the park's incubation mechanisms, actual overseas expansion results of resident enterprises, and government policy support. The delegation praised Anxi's approach to building specialized cross-border industrial clusters.
Step 2: Platform Development with Comprehensive Support
The investigation continued at Anxi's Cross-Border E-Commerce Public Service Center, which offers a full-cycle support system for small and medium enterprises. From policy consultation and store registration to product selection guidance and logistics coordination, the center provides comprehensive services enabling businesses to expand overseas with maximum efficiency and minimal cost. After touring the training rooms and exhibition areas, the delegation recognized this model as an effective solution to the challenges small manufacturers face during cross-border transformation, noting its crucial role in regional industrial upgrading.
Step 3: Premium Product Selection for Global Markets
The delegation then visited the product selection center to examine Anxi's competitive offerings, including wrought iron crafts, home furnishings, tea products, and digital creative goods. They analyzed product development processes, supply chain organization methods, and international market feedback. The "demand-driven, quality-focused" operational philosophy of the selection center received high praise for effectively consolidating local quality production capacity and precisely matching international consumer demand—a key factor in Anxi's cross-border e-commerce achievements.
Step 4: Collaborative Innovation for Sustainable Growth
Beyond being a simple inspection, the visit facilitated substantial cooperation between Peking University and Anxi County in talent development, industry-academia collaboration, and digital trade innovation. Moving forward, Anxi's Cross-Border E-Commerce Public Service Center will continue optimizing its industrial service environment while strengthening regular collaboration with academic institutions. By leveraging university resources and expertise, Anxi aims to accelerate the digital, branded, and international transformation of its traditional industries, establishing a distinctive cross-border e-commerce development framework.
Anxi's successful formula for foreign trade breakthroughs demonstrates that the right approach to cross-border e-commerce involves clear strategic positioning, robust platform development, premium product selection, and collaborative innovation.