As Dubai's skyscrapers glitter under the sun, logistics vehicles moving through the city maintain the rhythm of this international trade hub. The question of who will bring new commercial transport solutions to this vibrant market has been answered through a strategic partnership between Chery's Karry brand and Al Ghurair Mobility.
Chery Group recently announced appointing Al Ghurair Mobility as the exclusive distributor for its light commercial vehicle brand Karry in the United Arab Emirates. This collaboration builds on their previous success in promoting Chery's global pickup brand RELY, marking a significant expansion of their strategic partnership.
Strategic Expansion in Middle East Commercial Vehicle Market
The UAE's advantageous geographic position and developed economy have established it as a crucial center for logistics, construction, and urban commuting in the Middle East. With growing demand across these sectors, the UAE's commercial vehicle market presents unprecedented structural development opportunities.
Al Ghurair Mobility has identified this market trend, introducing the Karry brand to not only address regional demand but also strategically extend its product portfolio from pickups to light commercial vehicles. This move enhances its capability to cover diverse commercial scenarios.
The company plans to leverage the UAE's position as a Middle East transportation hub, establishing Karry as a platform for regional expansion. This strategy aims to boost Karry's brand recognition while creating new growth opportunities for Al Ghurair Mobility.
Karry's Competitive Advantages
As Chery Group's core commercial vehicle brand, Karry specializes in developing panel vans and micro-trucks for applications including last-mile delivery, corporate fleets, and short-haul transportation. The brand emphasizes efficiency, reliability, and scalability , offering cost-effective, customizable solutions that align with UAE market requirements.
Karry vehicles feature compact dimensions and substantial cargo capacity designed for urban logistics, enabling navigation through narrow streets and congested traffic. Advanced engine technology and energy-saving systems reduce fuel consumption and emissions, lowering operational costs.
The brand offers multiple customization options including refrigerated, insulated, and specialized cargo compartments, along with various professional onboard equipment. This flexibility makes Karry vehicles highly competitive in the UAE market.
Deepening Collaboration for Future Growth
This partnership extends the long-standing relationship between Chery Group and Al Ghurair Mobility, reflecting their shared commitment to the Middle East commercial vehicle sector. Al Ghurair will combine its local market expertise with Karry's technical strengths to develop a diversified commercial mobility product system.
Both parties will collaborate closely to understand evolving consumer needs in the UAE, introducing products and services that precisely match market demands. Through continuous innovation, Karry aims to establish differentiated advantages in the UAE market.
Meanwhile, Al Ghurair Mobility expects to strengthen its market leadership through this partnership, achieving sustained business growth and diversification. Their collaboration promises to energize the UAE commercial vehicle sector and advance logistics industry development.
Automechanika Dubai 2026 Preview
The Middle East International Automotive Aftermarket Exhibition (Automechanika Dubai 2026) will take place November 10-12, 2026 at Dubai World Trade Centre. As the region's most influential auto parts and aftermarket trade fair, the event provides a global platform for manufacturers, suppliers, and service providers.
Organizers project the exhibition will occupy over 83,000 square meters—an 18% increase—with 2,229 exhibitors from 62 countries and regions. The event anticipates 48,421 professional visitors, including 47% international attendees, with 21 national and regional pavilions showcasing automotive industry trends.
Chinese EV brands including BYD, Geely, Chery, MG, and Deepal are accelerating their UAE market presence. AlixPartners forecasts Chinese automakers' Middle East and Africa market share will rise from 10% in 2024 to 34% by 2030, demonstrating strong growth potential.