Imagine your Shopee store as a ship navigating the vast e-commerce ocean. The "Account Health Status" serves as both your compass and logbook, recording your journey while signaling potential risks and opportunities. This critical report holds the key to optimizing your store's performance and achieving sustainable growth.
Account Health Status: Your Store's Performance Barometer
Shopee's Account Health Status page functions as a comprehensive evaluation tool, measuring your store's compliance with platform standards and operational efficiency. This dashboard provides a clear snapshot of your position within Shopee's ecosystem.
Understanding Your Store's Health Level
Shopee categorizes store health into four distinct levels: Excellent, Good, Needs Improvement, and Poor. These classifications derive from performance metrics and scoring data collected over 12 weeks. The platform updates these assessments every Monday, visible in the Seller Center's Account Health Status section.
Benefits of Maintaining Good Account Health
Stores demonstrating consistent performance enjoy tangible advantages, including eligibility for Shopee's Preferred Seller program. This status unlocks premium benefits such as enhanced search visibility and access to exclusive marketing campaigns.
Accessing the Account Health Dashboard
Navigating to this essential tool requires just three simple steps:
- Log in to your Shopee Seller Center account
- Select the "Data" section
- Choose "Account Health Status"
Core Components of the Account Health Dashboard
The dashboard comprises three primary modules, each offering distinct insights into your store's performance.
1. My Score: Monitoring Compliance Issues
This module provides immediate visibility into your store's violation records and current penalty status. The detailed scoring page breaks down information into three sections:
Current Season Score: Displays accumulated points with categorical breakdowns and trend analysis. These scores reset quarterly, beginning the first Monday of January, April, July, and October.
Score Details: Offers historical violation records filterable by time period and infraction type (e.g., past 30 days, intellectual property violations). Each entry includes comprehensive details about the violation, affected products, and penalty reference numbers required for appeals.
Penalties: Documents all disciplinary actions, filterable by status (active/concluded) and severity level (e.g., store suspension, product visibility restrictions).
2. Issues Requiring Improvement: Operational Optimization
This section highlights specific areas needing attention, typically including:
- Problematic products violating listing policies
- Delayed shipment orders
The interface allows direct action on flagged issues, such as removing non-compliant products or addressing late shipments.
3. Performance Metrics: Key Performance Indicators
Four critical metrics form the foundation of store evaluation:
- Listing policy violations
- Order completion rate
- Customer service metrics
- Buyer satisfaction levels
Visual indicators (green checkmarks for met targets, red alerts for deficiencies) provide immediate performance feedback. Hover functionality reveals detailed definitions and improvement suggestions for each metric.
Analyzing Performance Metrics
The dashboard presents comparative data for each indicator:
- Current store performance
- Platform targets
- Previous period results
- Accumulated penalty points
Detailed views include distribution charts showing violation types and trend graphs tracking performance over time. Users can filter data by daily or weekly intervals and examine specific products or orders contributing to scores.
Key Performance Indicators: Definitions and Calculations
1. Listing Policy Violations
This category tracks products removed by Shopee within the past seven days, divided into three subcategories:
Severe Violations: Including prohibited items, intellectual property infringements, and misleading listings (duplicate products, deceptive pricing, keyword/attribute misuse).
Other Violations: Covering issues like poor image quality or incorrect categorization.
Pre-order Percentage: The ratio of pre-order items to total inventory (including out-of-stock products).
2. Order Completion Rate
Three components determine this metric:
Uncompleted Order Rate: Combines seller-initiated cancellations and return/refund cases as a percentage of total orders (buyer cancellations excluded).
Late Shipment Rate: Percentage of orders shipped past deadlines in the last seven days.
Average Preparation Time: Mean duration for product readiness and dispatch, calculated from 30-day order data.
3. Customer Service Metrics
Response Rate: Percentage of buyer inquiries answered within 12 hours (automated replies excluded).
Response Speed: Average time taken to reply to customer messages.
4. Buyer Satisfaction
Store Rating: Aggregate average of all buyer evaluations received since store inception.
Optimizing Store Performance Through Data
The Account Health Status dashboard serves as an indispensable tool for data-driven store management. Regular monitoring and analysis of these metrics enable sellers to identify improvement areas, refine operational strategies, and elevate store health levels—ultimately leading to enhanced platform support and increased sales performance.