A forthcoming industry report promises to provide marketing professionals with strategic insights into budget allocation, emerging channels, and AI applications in China's rapidly evolving digital marketplace.
The 2026 China Digital Marketing Trends Report , set for imminent release, represents the tenth consecutive annual collaboration between Miaozhen Marketing Science Academy, the Global Digital Marketing Summit (GDMS), and media intelligence platform M360. This comprehensive study combines quantitative data from 198 advertisers with qualitative insights from 18 marketing scientists to map China's digital marketing trajectory.
Four Pillars of Strategic Insight
The report focuses on four critical dimensions for marketing decision-makers:
1. Investment Confidence: Predictive analysis of marketing budget trends for 2026, offering benchmarks for financial planning.
2. Growth Opportunities: Identification of high-potential digital marketing sectors alongside potential risk factors requiring mitigation strategies.
3. Media Channel Optimization: Data-driven recommendations for reallocating resources across traditional and emerging media platforms.
4. AI Implementation: Current applications and future development paths for artificial intelligence in marketing operations.
Expert Perspectives at Launch Event
The report's findings will be unveiled during a live presentation featuring Tan Beiping, Vice President of Minglue Technology and Dean of Miaozhen Marketing Science Academy. A subsequent panel discussion will include Qiang Jun, founder of marketing think tank M360, and GDMS founder Ken Lee, examining:
- Market sentiment projections for 2026
- High-growth marketing scenarios
- Practical AI implementation frameworks
- Evolution of media investment strategies
This annual publication continues to serve as an essential reference for marketing professionals navigating China's complex digital ecosystem, combining empirical data with expert analysis to inform strategic decision-making.