Residents of Dayu County's Chijiang Town now have access to a comprehensive free training program in e-commerce and short video marketing, offered through a partnership between the Dayu Employment and Entrepreneurship Service Center and Ganzhou Zhongxin Vocational Training School.
The program focuses on the rapidly growing field of short video e-commerce, designed to be accessible even to complete beginners. Participants will have the opportunity to earn a digital training certificate and receive guidance on professional skill certification.
Policy Context: This initiative responds to China's national "Mass Entrepreneurship and Innovation" campaign, representing part of Dayu County's broader efforts to strengthen employment services. By bringing training resources directly to local communities, the program aims to address common barriers to entrepreneurship such as skill gaps and information asymmetry.
Program Highlights
The curriculum covers cutting-edge e-commerce strategies with particular emphasis on:
- Platform Algorithms: Detailed analysis of short video platform traffic mechanisms and practical techniques for audience growth and sales conversion
-
AI-Enhanced Content Creation:
Training on leveraging artificial intelligence tools including:
- AI-powered script generation that identifies product selling points
- Automated copywriting for product descriptions and marketing materials
- Lip-sync synchronization technology and image optimization
- Intelligent video editing tools for professional-quality output
Eligibility Requirements
The program has specific participation criteria:
- Age range: 16-58 for male applicants, 16-53 for female applicants
- Participants must not currently be enrolled in social insurance programs
- Exclusions apply for retirees, current full-time students, and those who have previously completed similar free training
Program Details
- Course Title: Douyin (TikTok) Entrepreneurship Class
- Format: In-person instruction combining theory and hands-on practice
- Duration: 8 days
- Class Size: Limited to 30 participants per session
- Cost: Fully subsidized with no tuition fees
Potential Impact
Analysts suggest such training programs may yield multiple benefits:
- Enhanced local employment rates through practical skill development
- New entrepreneurship opportunities in digital commerce
- Support for traditional industries transitioning to online platforms
- Generation of valuable data to inform future policy decisions
Interested residents must submit required documentation including identification, household registration records, and photographs. Urban applicants must complete additional unemployment registration procedures through local government services.