Amazon Sellers Sued Over Livevac Antichoking Device Trademarks

LiveVac, the brand owner of the choking rescue device, is initiating rights protection actions against trademark and copyright infringement. Sellers' accounts are at risk of being frozen. This article details the case information, brand background, key infringement risk points, and corresponding strategies. It reminds sellers to conduct self-checks and corrections to avoid unnecessary legal disputes and economic losses. The focus is on preventing infringement related to the LiveVac brand and ensuring sellers are aware of the potential consequences of violating intellectual property rights.

Imagine your carefully managed online store experiencing soaring sales, only to have your account suddenly frozen with funds inaccessible - all your efforts vanishing instantly. This is not alarmism but an unfolding reality as LifeVac LLC initiates legal action against numerous sellers for alleged trademark and copyright infringement.

Case Overview: LifeVac Legal Storm

Filing Date: March 9, 2023
Case Number: 23-cv-2013
Plaintiff: LifeVac Choking Rescue Device
Brand Owner: LIFE VAC LLC
Representing Law Firm: Thoits Law
Jurisdiction: New York, USA

LifeVac: The Life-Saving Innovation

Life Vac LLC, a New York-based medical products company founded by Arthur Lih, developed its namesake device following a tragic incident where a child died from choking on grapes despite attempted Heimlich maneuvers. The LifeVac device features a patented one-way valve mechanism that prevents air from entering the airway during downward motion, designed for both adults and children with clinically proven effectiveness.

Intellectual Property Protection

The company holds registered wordmarks in Class 10 (medical devices), making unauthorized commercial use of the LifeVac trademark actionable. Notably, the product also carries copyright protection - meaning even similar-looking products using LifeVac's images without authorization may face infringement claims.

Risk Areas: Amazon Listings and Compliance Checklist

With official product listings on Amazon, any unauthorized sales of similar products may constitute infringement. Sellers must thoroughly examine product details to ensure no trademark or copyright violations exist. Immediate removal of unauthorized listings is strongly advised to avoid legal consequences.

Consequences: Account Freeze Implications

Confirmed infringement may lead to platform account freezes, preventing access to funds and halting business operations. More severe outcomes include substantial financial penalties and potential litigation. Compliance remains essential for cross-border e-commerce sustainability.

Recommended Actions

Sellers offering similar products should immediately:

Conduct comprehensive product reviews for potential infringement
Remove all unauthorized listings
Consult qualified intellectual property attorneys for legal guidance

With legal proceedings underway, account freezes have become an immediate risk. Only compliant business practices ensure sustainable operations in the competitive e-commerce landscape.