As the clock struck midnight, shopping carts overflowed with affection during Tmall's annual Double 11 Pet Carnival. This year's event not only marked a celebration for pet owners but also served as a competitive stage for major pet brands to showcase their strength.
The latest sales report from the second day of Tmall's Double 11 pet festival reveals a dramatic shift in brand rankings. Domestic brand Myfoodie surged ahead of established international player Royal Canin to claim the top spot in overall pet category sales, demonstrating remarkable success across both cat and dog product lines. Emerging brand Go! also delivered strong performance, securing third place and highlighting the growing vitality of domestic pet brands.
Market Reshuffle: Domestic Brands Gain Ground
The top 10 brands in Tmall's pet category sales rankings are: Myfoodie, Royal Canin, Go!, Kerris, Orijen, Crazy Puppy, Vetscience, Pure Natural, Acana, and Pro Plan. Myfoodie's ascent to the top position represents the most significant development compared to first-day results, signaling domestic brands' comprehensive breakthroughs in quality, innovation, and marketing. The debut appearances of Kerris, Crazy Puppy, and Vetscience in the top 10 indicate the rise of new market players who have successfully captured consumer attention through differentiated product positioning and targeted marketing strategies.
Retail Competition: Huayuan Leads Diverse Sales Channels
The competition among retail stores proved equally intense. The top 10 stores in Tmall's pet category sales include: Huayuan Pet Supplies Store, Boqi Mall Flagship Store, Kerris Flagship Store, Jinduole Flagship Store, Myfoodie Flagship Store, Bagong Uncle Pet Supplies Flagship Store, Royal Pet Food Flagship Store, Max Pet Supplies Store, Lele Cat Pet Supplies Flagship Store, and Navarch Official Flagship Store. Huayuan Pet Supplies Store surpassed competitors to claim the top position, demonstrating strong capabilities in supply chain management, distribution channels, and customer operations. The inclusion of Kerris, Max, and Lele Cat stores reflects the increasing diversification of pet product sales channels.
Specialized Categories: Precision Targeting Meets Customized Needs
Brands have intensified efforts across specialized categories to meet consumers' increasingly sophisticated demands:
- Cat Food: Royal Pet Food Flagship Store, Jinduole Flagship Store, and Petcurean Overseas Flagship Store lead the category, with established international brands maintaining dominance while domestic competitors gain traction.
- Dog Food: Myfoodie Flagship Store, Kerris Flagship Store, and Navarch Official Flagship Store top the rankings, with domestic brands demonstrating strength through products tailored to local canine needs.
- Cat Treats: Ziwi Peak Flagship Store, Jinduole Flagship Store, and Boqi Mall Flagship Store dominate, with premium imported treats remaining popular alongside innovative domestic alternatives.
- Dog Treats: Myfoodie Flagship Store, Huayuan Pet Supplies Store, and Crazy Puppy Flagship Store lead the market, with domestic brands maintaining dominance through competitive pricing and diverse offerings.
- Pet Cleaning & Supplies: Pidan Flagship Store, Xiaopei Pet Supplies Flagship Store, and Huayuan Pet Supplies Store rank highest, with smart and convenient cleaning products gaining popularity.
- Pet Health: Bagong Uncle Pet Supplies Flagship Store, Huayuan Pet Supplies Store, and Nourse Vetscience Flagship Store top the category, reflecting growing consumer focus on pet wellness.
- Pet Apparel & Toys: Huayuan Pet Supplies Store, Skeezos Flagship Store, and Honeypotcat Flagship Store lead the trend toward personalized and fashionable pet accessories.
- Aquatic Products: Sunsun Flagship Store, Yipet Pet Supplies Store, and Yee Pet Supplies Flagship Store maintain stability in the relatively concentrated aquatic market.
Premiumization Trend: Quality and Experience Take Priority
Tmall's Double 11 pet sales report serves as more than just a numerical competition—it reflects evolving consumer trends in the pet industry. The data indicates consumers' rising expectations for product quality and brand recognition, alongside growing demand for personalized products and services. To remain competitive, pet brands must continue innovating across product development, marketing, and customer service.
Myfoodie's rise to the top exemplifies the broader success of domestic brands. As China's pet market continues to expand, local brands face significant growth opportunities. By enhancing product quality and brand influence, these companies can earn consumer trust and lead new trends in pet consumption.