Shopify Stores Hide Prices to Boost B2B Lead Generation

Published: 02/11/2026
Shopify B2B Foreign Trade Hide Price
This article details how to transform a Shopify store into a B2B foreign trade inquiry-driven website by modifying the currency format to hide product prices. By concealing prices, sellers can more effectively collect customer information, provide personalized quotes, and establish long-term partnerships, ultimately contributing to the growth of their foreign trade business. This strategy allows for lead generation and customized pricing strategies within the Shopify platform, fostering stronger client relationships and improved sales opportunities in the B2B sector.
Shopify Stores Hide Prices to Boost B2B Lead Generation

Many Shopify store owners transitioning to B2B e-commerce face challenges with transparent pricing structures that may discourage potential clients from initiating contact. This guide explains how to strategically hide product prices to convert website traffic into qualified leads.

Why Hide Product Prices in B2B Commerce?

In wholesale and manufacturing transactions, final pricing often depends on multiple variables including order volume, customization requirements, and shipping logistics. Displaying fixed prices can create unrealistic expectations and reduce inquiry rates. Implementing price concealment offers several advantages:

  • Lead capture: Collect contact information and specifications to build a prospect database
  • Customized quotations: Provide tailored pricing based on individual client requirements
  • Relationship building: Establish direct communication channels for long-term partnerships

Step-by-Step Guide to Hide Prices on Shopify

Follow these instructions to remove price displays from your Shopify store's homepage, collection pages, and product pages:

  1. Access your Shopify admin dashboard
  2. Navigate to "Settings" in the left-hand menu
  3. Select "Store details"
  4. Locate the "Store currency" section and click "Change formatting"
  5. Edit the "HTML with currency" field by removing the currency symbol from the default format (e.g., change ${{amount}} USD to {{amount}} )
  6. Modify the "Email with currency" field similarly by eliminating the currency designation
  7. Save all changes
  8. Refresh your storefront to verify the price removal

Important Considerations

This method hides prices by removing currency formatting rather than deleting price data entirely. In some cases, numerical values may still appear without currency symbols. For more advanced customization, merchants can edit theme code to completely remove price elements and replace them with "Request Quote" buttons.

Implementing these changes transforms a standard Shopify store into an effective B2B lead generation platform, optimizing the site for wholesale inquiries and manufacturing partnerships.

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