Struggling with stagnant organic traffic for your Pinduoduo store? Instead of blindly increasing advertising budgets, merchants are discovering an effective OCPX strategy that delivers high returns with minimal investment. One store reportedly achieved over 28,000 visitors within just three days by strategically leveraging scene customization to unlock category-specific free traffic.
Prerequisites
Before implementing this method, ensure your products have established baseline sales performance and your current OCPX campaign maintains stable return on ad spend. These foundations are critical for success.
Implementation Strategy
1. Create New Scene Customization Campaign: Maintain your existing OCPX campaign while launching a separate scene customization campaign with a daily budget of 200 yuan. Configure time-based bidding to run continuously from 5:00 AM to midnight at 100% bid intensity.
2. Product Selection and Bidding: Add target products to the new campaign using the platform's recommended minimum bid thresholds. Apply standard audience targeting parameters without modification.
3. Disable Automated Features: Deactivate both automatic bid adjustments and smart creative tools to maintain precise control over campaign performance.
4. Performance Monitoring: Allow the campaign to run consistently for 3-5 days without bid modifications. Monitor impression growth closely. When impression volume demonstrates sustained increase while maintaining target efficiency, consider sunsetting the original OCPX campaign. Merchants typically observe measurable organic traffic improvements at this stage.
Strategic Rationale
This methodology capitalizes on cost-efficient scene customization campaigns to secure premium placement in free traffic channels. When deployed alongside stabilized OCPX performance, the approach simultaneously reduces customer acquisition costs while improving traffic quality through algorithmic synergy between paid and organic discovery pathways.