Amazon's European marketplace has initiated a comprehensive Know Your Customer (KYC) verification process affecting all sellers, regardless of their tenure on the platform. This unprecedented enforcement requires sellers to update or resubmit their "Sell on Amazon" account information to maintain compliance, with non-compliant accounts facing potential suspension.
The current verification round places particular emphasis on identity authentication. Sellers report requirements extending beyond standard ID documentation to include household registration records and company bylaws—a significant expansion of previous verification protocols. This move signals Amazon's intensified efforts to combat fraudulent registrations and policy violations across its European marketplace.
Required Documentation Checklist
- Government-issued ID scans/photos: Front and back copies must be clear and complete, preferably merged into a single PDF document.
- Household registration documents: Both the main household page and legal representative page require submission, with the latter containing verified representative information.
- Company bylaws: The most challenging requirement involves submitting the current version of corporate bylaws with seam-sealing stamps on each page. While some sellers report successful submissions without stamps, Amazon officially recommends this authentication method for multi-page documents to ensure integrity.
Submission Guidelines and Compliance Tips
- Information consistency: All submitted details must precisely match registered Amazon seller account information, including company name, legal representative, and address data.
- Document quality: Uploads must maintain high resolution without blurring, glare, or missing sections. Professional scanning or high-quality mobile photography is recommended.
- File formatting: Amazon requires ID documents as merged PDFs, with household registrations and bylaws submitted as separate PDF files.
- Timely updates: Sellers must promptly update Amazon seller central following any corporate or representative information changes.
- Processing timeline: KYC verification typically requires several business days. Sellers should monitor Amazon notifications for potential follow-up requests.
This Europe-wide KYC initiative follows similar verification measures recently implemented for select sellers in Amazon's Brazilian marketplace, suggesting a global trend toward enhanced seller authentication. Industry observers anticipate comparable requirements may extend to Amazon's US marketplace and other international platforms in the near future.