The global logistics industry is set for a significant development as Messe München (Munich Trade Fair Group) announces its strategic expansion into the U.S. market. In partnership with MODEX, the leading material handling trade show organized by MHI (Material Handling Industry), the group will launch "Transportation & Logistics America's" (TLA) from April 9-12, 2018 in Atlanta.
A Strategic Move in Global Logistics
Dr. Robert Schoenberger, Exhibition Director at Messe München, outlined three key strategic considerations behind this expansion:
- Accelerating EU-U.S. Logistics Integration: The exhibition aims to bridge the gap between European and American logistics systems, facilitating collaboration in an increasingly globalized trade environment.
- Deepening U.S. Market Presence: With growing emphasis on regional development in U.S. policy, international companies require more permanent representation to participate effectively in market growth.
- Innovating Exhibition Models: The partnership represents a shift from smaller exhibition formats toward more comprehensive industry platforms that better serve market needs.
Synergistic Partnership
The collaboration between TLA and MODEX creates a unique convergence point for the logistics industry. This joint initiative will offer attendees access to complete solutions ranging from internal logistics to global supply chain management within a single event.
Atlanta's selection as the host city leverages its position as a major global logistics hub, home to Hartsfield-Jackson Atlanta International Airport and several key seaports. The location is expected to attract significant international trade participation.
Exhibition Scope and Expectations
The inaugural TLA is projected to draw approximately 200 exhibitors and 5,500 attendees from across the logistics spectrum, including:
- Logistics service providers (transportation, warehousing, distribution, freight forwarding)
- Technology and equipment suppliers (automation systems, software, IT solutions)
- Manufacturers and retailers seeking supply chain optimization
- Industry professionals pursuing networking and educational opportunities
The event will feature educational workshops alongside the exhibition, addressing current trends and innovations in logistics technology and operations.
Industry Impact
This expansion marks Messe München's first active participation in the U.S. exhibition market, though the company has maintained operations in the country for several years. The group brings extensive experience from its global portfolio of logistics trade fairs, promising a high-quality event that reflects international standards.
The TLA initiative represents a significant development in North American logistics exhibitions, offering a comprehensive platform for industry collaboration, technological innovation, and market expansion opportunities.