Businesses Urged to Migrate Facebook Pixel for Better Analytics

Businesses Urged to Migrate Facebook Pixel for Better Analytics

This article provides a detailed guide on replacing your Facebook Ads pixel, covering steps like creating a new pixel, copying the code, website integration, and post-migration considerations. It aims to help advertisers transition smoothly, ensuring continuous data tracking to improve ad performance and drive business growth. The guide emphasizes the importance of maintaining accurate data throughout the replacement process to avoid disruptions in campaign optimization and reporting. By following these steps, advertisers can minimize potential data loss and maximize the effectiveness of their Facebook advertising efforts.

12/29/2025 Logistics Encyclopedia
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Amazon Uses Data Analytics to Cut Product Return Rates

Amazon Uses Data Analytics to Cut Product Return Rates

This article delves into the powerful features of Amazon's free tool, 'Product Opportunity Explorer,' focusing on how to leverage its 'Category Analysis' function to accurately understand product return rates, eliminating guesswork. By using data-driven product selection and optimization, sellers can increase profit margins and gain insights into market trends, ultimately achieving a win-win situation for both the platform and the sellers. This allows for informed decisions based on real data, leading to better product choices and improved overall performance on Amazon.

12/30/2025 Logistics Industry Insights
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Longtail and OAG Boost Airline Revenue with Data Analytics

Longtail and OAG Boost Airline Revenue with Data Analytics

Longtail utilizes OAG data to create an independent pricing platform, helping airlines increase revenue. The platform analyzes route demand and competition to achieve efficient pricing and sales growth. By leveraging data-driven insights, airlines can optimize their pricing strategies and maximize profitability within their route network. This approach allows for more dynamic and responsive pricing, ultimately leading to improved revenue performance. The platform provides a competitive edge through its ability to adapt to market conditions and customer demand.

01/19/2026 Logistics Industry Insights
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Edinburgh Airport Uses Data Analytics to Expand Flight Routes

Edinburgh Airport Uses Data Analytics to Expand Flight Routes

Edinburgh Airport has significantly improved its route development and forecasting accuracy by adopting data-driven strategies, particularly leveraging OAG's New Schedules Analyser platform. This platform provides comprehensive data and flexible analysis tools, enabling the airport team to better understand market trends, optimize resource planning, and build stronger relationships with airlines. This approach has resulted in substantial growth in international capacity. The platform's insights empower the airport to make informed decisions and proactively pursue opportunities for expansion and enhanced connectivity.

01/20/2026 Logistics Industry Insights
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Data Analytics Boosts Freight Efficiency Cuts Supply Chain Costs

Data Analytics Boosts Freight Efficiency Cuts Supply Chain Costs

This paper explores how digital freight networks enhance supply chain transparency through data analytics. It examines how shippers can optimize operational expenses, improve facility performance, reduce carbon emissions, and become shippers of choice. The study emphasizes the importance of building a data-driven logistics system and leveraging data insights for continuous improvement. By harnessing the power of data, companies can gain a competitive edge and drive efficiency across their supply chain operations. This ultimately leads to a more sustainable and resilient logistics ecosystem.

01/21/2026 Logistics Industry Insights
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WCO Boosts Customs Modernization in MENA Via Data Analytics

WCO Boosts Customs Modernization in MENA Via Data Analytics

The World Customs Organization (WCO), in partnership with the CCF Korea, held a virtual workshop for senior officials from the Middle East and North Africa region, focusing on data analysis capacity building. The workshop aimed to enhance the region's customs data analysis capabilities to support customs modernization. It covered topics such as introducing a data analysis framework, sharing experiences, presenting capacity building initiatives, and exploring cooperation prospects for the BACUDA project.

01/26/2026 Customs Knowledge
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Supply Chain Agility Boosted by Infor Nexus Realtime Analytics

Supply Chain Agility Boosted by Infor Nexus Realtime Analytics

Infor Nexus Control Center provides real-time visibility, predictive insights, and intelligent decision-making across the supply chain, enhancing agility and responsiveness. It empowers businesses to proactively manage disruptions, optimize inventory, and improve overall supply chain performance. By leveraging data-driven analytics, the Control Center enables informed decisions, leading to increased efficiency and reduced costs. Ultimately, it helps organizations build a more resilient and competitive supply chain.

01/26/2026 Logistics Industry Insights
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WCO Promotes Data Analytics for Smarter Customs and Trade Growth

WCO Promotes Data Analytics for Smarter Customs and Trade Growth

The World Customs Organization (WCO) holds data analysis workshops to promote its application in customs and enhance management effectiveness. Through data analysis, customs can achieve goals like risk management, trade compliance, trade facilitation, and revenue collection, ultimately realizing digital transformation and building smart customs. Facing challenges in data quality, security, talent, and technology, customs must actively embrace data analysis and serve national economic development. This includes leveraging data to improve efficiency and effectiveness in various customs operations.

01/07/2026 Customs Knowledge
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Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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Tiktok Ecommerce Growth Aided by Tabcut Analytics for Crossborder Sellers

Tiktok Ecommerce Growth Aided by Tabcut Analytics for Crossborder Sellers

Tabcut Data is a data analytics tool focused on TikTok e-commerce. It offers features like AI insights, market trend analysis, comprehensive TikTok data overview, precise ad targeting, and real-time data monitoring. This empowers cross-border e-commerce merchants, content creators, ad buyers, and TikTok shop owners to better understand the market, make informed decisions, improve operational efficiency, and achieve business growth. It helps users gain a competitive edge by providing actionable data and insights into the TikTok e-commerce landscape.

01/26/2026 Logistics Industry Insights
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