Social Media and Loyalty Programs Shape Ecommerce Trends

Social Media and Loyalty Programs Shape Ecommerce Trends

The latest e-commerce consumer psychology data analysis report reveals that social media is a significant channel for discovering new products, requiring precise targeting by businesses. Consumer loyalty programs can significantly enhance customer value. Corporate social responsibility increasingly influences purchasing decisions, while small and micro retailers gain favor through unique value propositions. These insights provide e-commerce companies with more precise marketing strategy directions, highlighting the importance of understanding evolving consumer preferences and aligning business practices with social values.

01/19/2026 Logistics Industry Insights
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Crossborder Ecommerce Firms Prioritize Resilient Logistics Strategies

Crossborder Ecommerce Firms Prioritize Resilient Logistics Strategies

This paper delves into the combined strategy of "primary channel + backup channel" in cross-border e-commerce logistics. It emphasizes selecting the primary channel based on cargo characteristics and target market, while establishing backup channels to address unforeseen circumstances. Real-time monitoring, clear switching mechanisms, and regular evaluation and optimization are crucial for achieving primary-backup synergy, enhancing the efficiency and effectiveness of cross-border logistics. Digitalization is key to improving the intelligent level of cross-border logistics.

01/19/2026 Logistics
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Global Air Cargo Sector Sees Growth with IATA Consulting

Global Air Cargo Sector Sees Growth with IATA Consulting

IATA Consultancy provides air cargo strategy and forecasting services, helping businesses gain market insights, optimize products, ensure compliance, and leverage data for growth. With authoritative data and a professional team, IATA offers accurate forecasts, benchmarking analysis, objective assessments, and compliance reviews. We provide a one-stop solution, empowering clients to excel in the competitive air cargo market. Our services enable informed decision-making, improved operational efficiency, and a stronger market position through strategic planning and proactive compliance management.

01/20/2026 Logistics Industry Insights
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Airlines Use Hedging to Mitigate Fuel Price Risks

Airlines Use Hedging to Mitigate Fuel Price Risks

Airline fuel hedging is a crucial strategy for managing oil price volatility and stabilizing profits. Airlines utilize financial instruments like futures, options, and swaps to lock in fuel costs and mitigate risk. IATA official courses provide expertise and skills to help professionals develop effective hedging policies, thereby enhancing airline competitiveness and profitability. These courses cover various hedging strategies, risk assessment, and regulatory compliance, empowering participants to make informed decisions and optimize fuel cost management within the aviation industry.

01/20/2026 Logistics Industry Insights
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WCO Backs Benins Customs Reform to Boost Cotonou Port Trade

WCO Backs Benins Customs Reform to Boost Cotonou Port Trade

With the assistance of the World Customs Organization (WCO), Benin has launched a customs reform and modernization strategy. The aim is to improve the efficiency of the Port of Cotonou, optimize clearance procedures, strengthen risk management, and introduce advanced technologies. Through international tenders and expert support, the action plan is continuously adjusted to meet the needs of port expansion and modernization. Initial monitoring missions assess the progress of the reforms, laying the foundation for Benin's economic development.

01/22/2026 Customs Knowledge
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Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Global Brands Gain Visibility Through International Media Strategies

Global Brands Gain Visibility Through International Media Strategies

This article delves into the significance of leveraging overseas media for brand globalization. It highlights ten influential international media platforms, including The Wall Street Journal and Fortune, analyzing their characteristics, target audiences, and strategic value. Furthermore, it provides practical recommendations for brands venturing abroad, covering media platform selection, promotion strategy development, and effective utilization of overseas media resources. This guide aims to empower businesses to achieve success in the global market by strategically engaging with international media outlets.

01/23/2026 Logistics Industry Insights
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Zhengzhou Summit Outlines Chinas Eurasian Market Expansion

Zhengzhou Summit Outlines Chinas Eurasian Market Expansion

The Zhengzhou Summit focused on overseas expansion into the Eurasian market, with experts analyzing the opportunities and challenges presented by the Belt and Road Initiative. The importance of localized services and compliance capabilities was emphasized. The summit introduced a "zero-capital startup" strategy, leveraging the Yandex platform to empower businesses, addressing registration and authentication challenges, and providing supply chain and channel connection services. This aims to help companies seize the first-mover advantage in the new global business landscape.

01/11/2026 Logistics Industry Insights
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WCO Private Sector Collaborate to Strengthen Global Supply Chains

WCO Private Sector Collaborate to Strengthen Global Supply Chains

The WCO Private Sector Consultative Group (PSCG) meeting and Policy Commission dialogue focused on business recovery, data strategy, and green customs. Participants emphasized the need to make trade facilitation measures permanent, leverage data-driven strategies for planning, and promote green customs to build a sustainable trade ecosystem. The discussions centered on jointly addressing global trade challenges and building more resilient supply chains. The aim is to foster a robust and adaptable global trade environment capable of weathering future disruptions.

01/26/2026 Customs Knowledge
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Ozon Sellers Guide Preventing Inventory Shortages

Ozon Sellers Guide Preventing Inventory Shortages

This article addresses the common issue of 'insufficient stock' faced by Ozon sellers. It details two efficient inventory update methods and highlights category restrictions often overlooked by new sellers. Furthermore, it provides robust pricing and inventory strategy recommendations to help sellers avoid losses and achieve healthy store growth. Focusing on practical solutions, the article aims to equip Ozon sellers with the knowledge to optimize their inventory management, reduce logistics costs, and ultimately improve profitability within the Ozon marketplace.

01/26/2026 Logistics Encyclopedia
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