Guide to Setting Up and Managing Mediago Ad Campaigns

Guide to Setting Up and Managing Mediago Ad Campaigns

This article provides a detailed guide to MediaGo account registration, ad account setup, and campaign launch options. It offers clear, step-by-step instructions to help users quickly get started with the MediaGo platform and improve advertising performance. Key aspects covered include account registration, account name creation, budget setting, payment method selection, and choosing between self-managed or agency-managed campaign options. This guide aims to simplify the onboarding process and empower users to effectively utilize MediaGo for their advertising needs.

Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon has launched two new ad placements, "Picks from Amazon Influencers" and "Explore & Learn," signaling a significant upgrade in content marketing and influencer marketing on the platform. Sellers should optimize their listings, join the Amazon Influencer Program, prepare high-quality creative assets, and closely monitor Amazon announcements to seize the opportunity to acquire high traffic at a lower cost. These new features offer sellers a chance to leverage influencer endorsements and educational content to drive sales and increase brand visibility within the Amazon ecosystem.

Nanfang Daily Hires Ad Managers for Crossborder Ecommerce Push

Nanfang Daily Hires Ad Managers for Crossborder Ecommerce Push

South Reviews is hiring Regional Advertising Sales Managers to expand advertising business in South China, North China, East China, and Western regions. The ideal candidate should be familiar with media advertising trends and possess excellent business acumen and market insight. We offer a salary of 10,000-15,000 RMB/month, comprehensive social insurance and housing fund, commission based on revenue, meal allowance, and year-end bonus. Work locations are available in Guangzhou, Shanghai, Beijing, and Chengdu.

Google Tightens Ad Policies on Political and Local Services

Google Tightens Ad Policies on Political and Local Services

Google Ads is undergoing significant policy updates, impacting video view campaigns, political content ads, and local services platforms. Video campaigns will leverage AI for improved performance. Political ads now require clear disclosure of synthetic content. Local services platforms are integrating photo guidelines. Advertisers need to stay informed and adapt to these new regulations to ensure more precise and effective ad campaigns. This update aims to enhance transparency and user experience across various Google Ads platforms.

AI Tool Cuts Landing Page Time Improves Ad Conversions

AI Tool Cuts Landing Page Time Improves Ad Conversions

Tired of spending hours creating landing pages? This AI website builder can generate professional-grade landing pages in just 20 seconds, significantly improving efficiency. Proven with real-world case studies to boost lead conversion. Skip tedious template learning and launch your page the same day with instructor guidance and a constantly updated knowledge base. Perfect for optimizing your Google Ads campaigns.

Ecommerce Brands Optimize CPM CPC for Global Ad Success

Ecommerce Brands Optimize CPM CPC for Global Ad Success

This paper delves into CPM and CPC, two core billing methods in cross-border e-commerce internet advertising. It elaborates on the internet advertising process, key terminologies, and provides in-depth analysis of the CPM and CPC formulas. The study emphasizes the importance of flexibly applying these two billing models based on business objectives and market conditions. This helps cross-border e-commerce achieve sustainable growth in overseas markets by optimizing advertising spend and maximizing ROI through informed selection of CPM or CPC strategies.

WTO Aid for Trade Review Boosts Global Customs Cooperation

WTO Aid for Trade Review Boosts Global Customs Cooperation

The World Customs Organization (WCO) actively showcases its contribution to enhancing supply chain efficiency and harmonizing border management in the WTO's Aid for Trade Global Review, emphasizing the importance of trade facilitation. Through its tools, projects, and capacity building programs, the WCO consistently supports its members in simplifying customs procedures, strengthening supply chain security, and promoting global trade facilitation, thus contributing to the prosperity of global trade.

Amazon Sellers Grapple With Review Crackdown Rising Shipping Costs

Amazon Sellers Grapple With Review Crackdown Rising Shipping Costs

Amazon sellers face dual challenges: compliance and rising sea freight costs. The platform is strictly investigating offline postcard review requests, and gift card rebates are becoming a key risk control area. The Red Sea crisis has led to soaring sea freight prices and delayed shipping schedules. Sellers are advised to adhere to compliance regulations, strengthen risk management, optimize their supply chains, enhance product competitiveness, and consider diversifying their business operations. This will help them navigate the current challenges and maintain profitability.

Amazon Adjusts Review Algorithm Sellers Adapt to New Rules

Amazon Adjusts Review Algorithm Sellers Adapt to New Rules

Amazon's review weighting mechanism has undergone significant adjustments, altering the rules for displaying reviews on the homepage. Recent reviews, the length of the review content, and the buyer account tenure are now key factors influencing review ranking. Sellers need to prioritize recent reviews, encourage detailed reviews, and adopt differentiated operational strategies based on different marketplaces to adapt to the new competitive landscape. This shift requires a proactive approach to review management and tailored strategies for each Amazon region.

US De Minimis Rule Review Risks Crossborder Ecommerce Growth

US De Minimis Rule Review Risks Crossborder Ecommerce Growth

SKEO Logistics may suspend US T86 clearance for 90 days, raising concerns among sellers on fully managed platforms. The US is tightening its 'de minimis' exemption policy, increasing compliance requirements. Sellers on these platforms should closely monitor policy changes, strengthen compliance management, optimize logistics solutions, diversify market strategies, and actively communicate with platforms to address potential risks and challenges. This proactive approach will help ensure smooth business operations in the face of evolving regulations and maintain competitiveness in the cross-border e-commerce landscape.