Amazon Reduces Review Visibility Sparking Seller Concerns

Amazon Reduces Review Visibility Sparking Seller Concerns

Amazon is adjusting its front-end display by hiding the number of reviews for some products, instead showing star ratings and the percentage of positive reviews. This aims to incentivize new products, improve product quality, and optimize the platform ecosystem. Sellers need to focus on product quality and service, acquire reviews compliantly, and monitor data changes to adjust their operation strategies accordingly. This change encourages a shift back to focusing on the inherent value and customer satisfaction associated with the product itself.

01/05/2026 Logistics Industry Insights
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Wcos HS Review Boosts Global Trade Efficiency

Wcos HS Review Boosts Global Trade Efficiency

The World Customs Organization (WCO) highlighted the HS Strategic Review study at the International Federation of Customs Brokers Associations (IFCBA) 30th Anniversary Conference. The review aims to optimize the global system for classifying goods in international trade, addressing changes in the trade environment and technological innovation. The IFCBA actively participated and provided feedback, which the WCO pledged to consider. The HS Strategic Review is expected to reduce compliance costs for businesses, improve customs clearance efficiency, promote trade facilitation, and enhance international competitiveness.

01/05/2026 Customs Knowledge
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Amazon Adjusts Review Display Algorithm for Sellers

Amazon Adjusts Review Display Algorithm for Sellers

Amazon has adjusted its review weighting again, impacting buyer browsing experience and product conversion rates. The review display logic differs between mobile (logged-in vs. logged-out) and PC (logged-in vs. logged-out) states. Sellers need to pay attention to these rule changes, improve product quality, encourage buyers to leave reviews, and understand the appeal process. Monitoring these changes is crucial for maintaining product visibility and positive customer perception on Amazon.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Face Growing Review Fraud Challenges

Amazon Sellers Face Growing Review Fraud Challenges

Review scams in cross-border e-commerce are increasingly rampant, and sellers need to be wary of new fraudulent methods like 'review honey traps.' This article analyzes the operation process, common tactics, and potential risks of review scams. It also provides prevention suggestions, emphasizing the importance of choosing legitimate channels, verifying qualifications, signing contracts, controlling order volume, and making payments cautiously. The aim is to help Amazon sellers mitigate risks and protect their rights.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Warned of Fake Review Scams

Amazon Sellers Warned of Fake Review Scams

This article exposes a new variation of Amazon review scams, warning sellers to be wary of false promises such as dominating the first page. It provides a detailed analysis of common scam tactics, offers preventative measures and self-rescue steps, and emphasizes the importance of compliant operations to avoid significant losses. Sellers are urged to prioritize ethical practices and avoid shortcuts that could jeopardize their business on the platform.

01/15/2026 Logistics Industry Insights
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Amazon Tightens Review Policy Affecting Seller Listings

Amazon Tightens Review Policy Affecting Seller Listings

Amazon will adjust its variation review sharing policy starting February 12, 2026. Only variations with minor differences and complete functional consistency can share reviews. Variations with substantial differences will have their reviews forcibly separated. This change aims to enhance review authenticity. In the short term, sellers may face challenges such as reduced reviews and conversion pressure. However, it is expected to benefit the platform's ecosystem in the long run by providing more reliable and accurate product information to customers.

01/23/2026 Logistics Industry Insights
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Bing Ads Enhances Targeting for Higher Conversions

Bing Ads Enhances Targeting for Higher Conversions

This article delves into the importance of Bing Ads search term optimization. It details the difference between search terms and keywords, and how analyzing search term reports can improve ad targeting accuracy and conversion rates. The article provides specific steps for adding keywords and excluding irrelevant ones. It recommends a weekly data-driven search term review process to avoid inadvertently excluding potentially valuable keywords. Regular optimization ensures that your Bing Ads campaigns are reaching the right audience and maximizing your return on investment.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Boost Ad Performance with ASIN Targeting

Amazon Sellers Boost Ad Performance with ASIN Targeting

This article provides an in-depth analysis of Amazon ASIN targeting advertising strategies. It emphasizes the importance of precise targeting timing and review accumulation. It also details how to select suitable ASINs for targeting and implement refined advertising operation strategies. This guide helps you master Amazon advertising, improve product conversion rates, and achieve sales growth. It covers key aspects like competitor ASIN selection, keyword optimization within the ASIN targeting campaign, and bid management techniques to maximize ROI and minimize wasted ad spend.

01/16/2026 Logistics Encyclopedia
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Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

This article delves into two core strategies for Facebook ad optimization: simplifying account structure and meticulously managing ad volume. By consolidating similar ad sets, controlling the number of creatives, and promptly stopping underperforming ads, advertisers can improve campaign efficiency, reduce advertising costs, and achieve better overall ad performance. The focus is on streamlining processes and making data-driven decisions to maximize ROI on Facebook advertising campaigns.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Urged to Prevent Ad Group Cannibalization

Amazon Sellers Urged to Prevent Ad Group Cannibalization

This article delves into the relationship between Amazon advertising portfolios, ad groups, and campaigns. It focuses on ad group setup techniques and provides campaign grouping recommendations, aiming to help sellers avoid ad group cannibalization and improve advertising efficiency. The ultimate goal is to enable sellers to achieve better sales performance during peak seasons by optimizing their advertising strategies and preventing internal competition within ad groups.

12/31/2025 Logistics Industry Insights
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