Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon has launched two new ad placements, "Picks from Amazon Influencers" and "Explore & Learn," signaling a significant upgrade in content marketing and influencer marketing on the platform. Sellers should optimize their listings, join the Amazon Influencer Program, prepare high-quality creative assets, and closely monitor Amazon announcements to seize the opportunity to acquire high traffic at a lower cost. These new features offer sellers a chance to leverage influencer endorsements and educational content to drive sales and increase brand visibility within the Amazon ecosystem.

02/03/2026 Logistics Industry Insights
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Nanfang Daily Hires Ad Managers for Crossborder Ecommerce Push

Nanfang Daily Hires Ad Managers for Crossborder Ecommerce Push

South Reviews is hiring Regional Advertising Sales Managers to expand advertising business in South China, North China, East China, and Western regions. The ideal candidate should be familiar with media advertising trends and possess excellent business acumen and market insight. We offer a salary of 10,000-15,000 RMB/month, comprehensive social insurance and housing fund, commission based on revenue, meal allowance, and year-end bonus. Work locations are available in Guangzhou, Shanghai, Beijing, and Chengdu.

02/03/2026 Logistics Industry Insights
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Google Tightens Ad Policies on Political and Local Services

Google Tightens Ad Policies on Political and Local Services

Google Ads is undergoing significant policy updates, impacting video view campaigns, political content ads, and local services platforms. Video campaigns will leverage AI for improved performance. Political ads now require clear disclosure of synthetic content. Local services platforms are integrating photo guidelines. Advertisers need to stay informed and adapt to these new regulations to ensure more precise and effective ad campaigns. This update aims to enhance transparency and user experience across various Google Ads platforms.

02/03/2026 Logistics Industry Insights
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AI Tool Cuts Landing Page Time Improves Ad Conversions

AI Tool Cuts Landing Page Time Improves Ad Conversions

Tired of spending hours creating landing pages? This AI website builder can generate professional-grade landing pages in just 20 seconds, significantly improving efficiency. Proven with real-world case studies to boost lead conversion. Skip tedious template learning and launch your page the same day with instructor guidance and a constantly updated knowledge base. Perfect for optimizing your Google Ads campaigns.

02/03/2026 Logistics Industry Insights
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Ecommerce Brands Optimize CPM CPC for Global Ad Success

Ecommerce Brands Optimize CPM CPC for Global Ad Success

This paper delves into CPM and CPC, two core billing methods in cross-border e-commerce internet advertising. It elaborates on the internet advertising process, key terminologies, and provides in-depth analysis of the CPM and CPC formulas. The study emphasizes the importance of flexibly applying these two billing models based on business objectives and market conditions. This helps cross-border e-commerce achieve sustainable growth in overseas markets by optimizing advertising spend and maximizing ROI through informed selection of CPM or CPC strategies.

02/03/2026 Customs Knowledge
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Amazon Ads Key Strategies to Boost Visibility

Amazon Ads Key Strategies to Boost Visibility

This article delves into the four key factors causing zero ad exposure on Amazon: Listing optimization, ad bidding, keyword matching, and product market demand. It provides corresponding optimization strategies to help sellers diagnose problems, improve ad performance, and ultimately achieve sales growth. Focusing on these elements allows for targeted improvements and increased visibility, leading to better ROI on Amazon advertising campaigns. Understanding these factors is crucial for maximizing reach and driving conversions.

01/06/2026 Logistics Encyclopedia
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Amazon Ads Advanced Matching and Bidding Strategies Explained

Amazon Ads Advanced Matching and Bidding Strategies Explained

This article provides an in-depth analysis of Amazon advertising match types, ad structure, and bidding strategies. It compares the characteristics of broad, phrase, and exact match, explaining how to build a scientific ad structure, emphasizing the importance of single product single group. It also explores the application of different bidding strategies in the new product, growth, and maturity stages, and how to maximize advertising effectiveness through refined ad placement adjustments, helping sellers improve their advertising performance.

01/06/2026 Logistics Encyclopedia
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Guide to Costeffective Facebook Ads for Crossborder Ecommerce

Guide to Costeffective Facebook Ads for Crossborder Ecommerce

This article delves into how cross-border e-commerce businesses can achieve low-cost and efficient traffic acquisition through Facebook Ads. It details the four key steps of ad campaign management: testing, optimization, scaling, and stabilization. The article provides practical strategies and techniques for each stage, helping cross-border e-commerce businesses precisely target their audience, optimize ad creatives, and improve conversion rates. Ultimately, the aim is to maximize the effectiveness and return on investment of Facebook ad campaigns.

12/31/2025 Logistics Industry Insights
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Yandex Ads Offer Costeffective Entry to Thailands Market

Yandex Ads Offer Costeffective Entry to Thailands Market

This article provides an in-depth analysis of Yandex advertising account opening pricing in Thailand. It examines the influencing factors such as keyword bidding, ad placement, ad formats, and ad scheduling, offering budget planning recommendations. It also emphasizes the importance of professional services to help businesses in the Thailand market be cost-effective and gain a competitive advantage. The analysis aims to help businesses understand the cost structure and make informed decisions for their Yandex advertising campaigns in Thailand.

01/27/2026 Logistics Industry Insights
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