Coupang Seller Platform Outage Sparks Merchant Backlash

Coupang Seller Platform Outage Sparks Merchant Backlash

Coupang's Seller Central recently experienced a sudden outage, hindering seller operations and potentially impacting consumer experience. The platform initially cited network issues as the cause, but reports suggest a possible link to the surge of Chinese sellers. The incident has raised concerns within the industry regarding the technical support capabilities of e-commerce platforms. The outage caused significant disruption for sellers relying on the platform for their business activities, and questions are being asked about Coupang's preparedness for handling increased traffic and seller volume.

01/04/2026 Logistics Industry Insights
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Crossborder Ecommerce Hit by Bankruptcies Platform Failures

Crossborder Ecommerce Hit by Bankruptcies Platform Failures

The cross-border e-commerce industry is facing a double whammy of major seller bankruptcies and platform collapses. A cross-border e-commerce company in Jiangsu, China, has announced bankruptcy liquidation, and home furnishing e-commerce platform Brosa has entered bankruptcy proceedings and is holding clearance sales. The main reasons are the global economic downturn, increased competition, and rising costs. Companies should focus on refined operations, diversified markets, brand building, technological innovation, and compliant operations to meet challenges and seize opportunities.

12/29/2025 Logistics Industry Insights
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Ecommerce Platform Shumo Shuts Down Disrupting Sellers

Ecommerce Platform Shumo Shuts Down Disrupting Sellers

The alleged suspension of operation of the cross-border e-commerce product selection tool "ShuMo" has attracted industry attention. User feedback indicates service interruption, changes in the company's main entity, and internal documents reveal losses and work stoppage. Competitors are seizing the opportunity to grab market share. This situation serves as a reminder for sellers to carefully select service providers to ensure business stability and continuity. The future of ShuMo and its impact on the market remain uncertain, urging caution among users.

12/30/2025 Logistics Industry Insights
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Sheins Platform Shift Could Disrupt Global Ecommerce

Sheins Platform Shift Could Disrupt Global Ecommerce

Fast-fashion giant SHEIN plans to open its platform, transforming into a comprehensive e-commerce platform and directly competing with Amazon and others. With its robust supply chain and low-price strategy, SHEIN has an advantage during economic downturns. However, logistics, quality control, and competitive pressure are challenges it faces. The success of SHEIN's platform transformation will have a profound impact on the cross-border e-commerce landscape. Its ability to navigate these hurdles and maintain its competitive edge will determine its long-term success in this evolving market.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Struggle Despite Mastering Platform Hacks

Amazon Sellers Struggle Despite Mastering Platform Hacks

This article delves into the common 'information overload' problem among Amazon sellers, emphasizing that knowledge doesn't equal capability. It highlights the importance of internal skill development, including product selection, competitor analysis, and data tracking. Furthermore, it stresses resource integration and consistent execution as keys to success. Amazon operations are a marathon, requiring long-term accumulation and continuous optimization.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Organic and Paid Strategies

Amazon Sellers Boost Sales with Organic and Paid Strategies

This article provides an in-depth analysis of how to view and analyze Amazon organic ranking, advertising ranking, organic traffic, and advertising traffic. By utilizing tools like Seller Sprite, sellers can gain a more precise understanding of product performance, optimize listings, and refine advertising strategies. This enables them to boost sales and achieve refined operations.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Boost Sales with Fourpart Ad Strategy

Amazon Sellers Boost Sales with Fourpart Ad Strategy

This article delves into four key dimensions of Amazon advertising optimization: budget, ASIN, keywords, and bids. By clarifying advertising goals, meticulously reviewing spending, optimizing ASIN selection, refining keyword management, and flexibly adjusting bidding strategies, sellers can enhance advertising performance and achieve a higher return on investment. The ultimate goal is to drive significant sales growth.

01/06/2026 Logistics Encyclopedia
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Amazon Ads Strategy Boosts Traffic and Conversions

Amazon Ads Strategy Boosts Traffic and Conversions

This article delves into the core content of the 'Wooden Man' Amazon Advertising course, revealing how to achieve double growth in sales and profit through refined operations. The course emphasizes 'Precise Traffic is King,' helping sellers build a complete Amazon advertising knowledge system and master practical advertising execution plans. It addresses common issues such as ad exposure, ACOS, and organic ranking, ultimately aiming to achieve first-page keyword rankings and improve conversion rates. The insights provided help overcome growth bottlenecks in Amazon advertising.

01/07/2026 Logistics Encyclopedia
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Amazon Advertisers Shift from Ineffective Refined Strategies

Amazon Advertisers Shift from Ineffective Refined Strategies

This article delves into the common pitfall of "over-granularity" in Amazon advertising, revealing its negative impacts through case studies. It emphasizes that true precision operation should leverage intelligent tools, such as Youmai Cloud's Advertising GPS feature, to achieve intelligent control of advertising, improve efficiency and accuracy, and ultimately achieve a leap in advertising performance. The article advocates for a balanced approach, using smart technology to refine targeting and bidding strategies for optimal results, rather than relying solely on manual, overly-detailed adjustments.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Optimize Tacos to Boost Profit Margins

Amazon Sellers Optimize Tacos to Boost Profit Margins

This article provides an in-depth analysis of Amazon's TACoS (Total Advertising Cost of Sales) concept, interpretation methods, and application scenarios. It aims to help sellers understand the relationship between advertising spend and total sales. Furthermore, it offers practical tips for reducing TACoS, thereby optimizing advertising strategies, improving profitability, and achieving sustainable growth. Understanding and managing TACoS is crucial for effective Amazon advertising and maximizing return on investment. The article focuses on actionable strategies to improve TACoS performance and drive overall business success.

12/31/2025 Logistics Encyclopedia
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