Eus Digital Services Act Imposes Stricter Ad Rules on Tech Giants

Eus Digital Services Act Imposes Stricter Ad Rules on Tech Giants

The EU's Digital Services Act (DSA) aims to regulate online content moderation by large tech companies and promote fair competition. This legislation significantly impacts the advertising strategies of giants like Amazon, Google, and Meta, particularly in protecting vulnerable groups. Implementation of the DSA will increase compliance costs for tech companies, potentially limit their innovation, and reshape the relationship between users and platforms. It may set a new global standard for digital regulation, forcing companies to be more transparent and accountable for the content they host and the advertising they display.

01/26/2026 Logistics Industry Insights
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Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Apple Adds More App Store Ad Slots for Developers

Apple Adds More App Store Ad Slots for Developers

Apple's advertising platform has introduced new ad placements on the Today page and App Store product pages in overseas markets, creating new opportunities for App promotion. This article provides an in-depth analysis of the characteristics, targeting strategies, and potential impact of these ad placements, aiming to help advertisers seize traffic dividends. It also reminds advertisers to pay attention to platform policy changes and develop reasonable targeting strategies to ensure effective advertising results. Success hinges on adapting to these new formats and understanding the nuances of each placement.

12/30/2025 Logistics Industry Insights
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Amazons Ad Strategy Boosts Sales and Profits

Amazons Ad Strategy Boosts Sales and Profits

This paper proposes a refined advertising strategy for low-priced standard products on Amazon. Analyzing the current market situation, it emphasizes high conversion rates and price sensitivity. The recommendation is to implement phased advertising campaigns, including rapid scaling, refined targeting, and multi-variant synergistic operations. The importance of dominating broad keywords is also highlighted. Different strategies are provided based on budget size, helping sellers achieve both sales and profit growth. This approach aims to optimize ad spend and maximize ROI for sellers in the competitive low-priced product category.

01/16/2026 Logistics Industry Insights
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Google Tightens Financial Ad Rules for Chinese Stock Promoters

Google Tightens Financial Ad Rules for Chinese Stock Promoters

This article delves into Google's financial advertising policy and its stringent restrictions on cross-border stock ads. It reveals the compliance challenges and high-risk operations faced by Chinese companies. The article provides compliant alternative paths and industry best practices, including applying for local financial licenses and shifting to non-financial content marketing. It also addresses frequently asked questions, aiming to help Chinese companies avoid Google bans and achieve long-term sustainable operations. The focus is on navigating complex regulations and finding viable solutions for advertising stock-related products on Google's platform.

01/15/2026 Customs Knowledge
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Pinterest Ads Drive Growth for Crossborder Ecommerce

Pinterest Ads Drive Growth for Crossborder Ecommerce

Pinterest, a visual discovery engine, boasts a large user base of young women, making it an ideal marketing platform for cross-border e-commerce. This article focuses on the value, advertising strategies, and risk control of Pinterest ads, aiming to provide Chinese sellers with high-conversion, low-cost growth solutions. It explores effective targeting methods, creative optimization techniques, and budget management strategies to maximize ROI. Furthermore, it addresses potential challenges and offers practical advice for mitigating risks associated with advertising on Pinterest, enabling sellers to achieve sustainable growth in the global market.

01/23/2026 Logistics Industry Insights
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SE Asia Ecommerce Expands Logistics and Payments Drive Growth

SE Asia Ecommerce Expands Logistics and Payments Drive Growth

This week's Southeast Asia cross-border e-commerce overview focuses on logistics adjustments, payment innovations, last-mile delivery, platform policies, international trade, platform rules, marketing channels, tariff policies, market size, and warehousing logistics. It provides sellers with operational strategies and market insights to help them seize opportunities and address challenges in the dynamic Southeast Asian e-commerce landscape.

12/31/2025 Logistics
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US Import Boom at Risk As Tariff Shifts Loom Report

US Import Boom at Risk As Tariff Shifts Loom Report

Stimulated by tariff reduction policies, US import trade may experience a short-term surge. However, as the policies expire and the global economic situation changes, US import volume may face a cliff-like decline in the second half of 2025. Stable and predictable trade relations are crucial to ensuring the long-term healthy development of the US economy.

01/30/2026 Logistics
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US Transport Sector Warns of Trade Protectionisms Economic Risks

US Transport Sector Warns of Trade Protectionisms Economic Risks

The US transportation industry warns the Trump administration that tariff policies could negatively impact the economy. The CEO of Union Pacific expresses concern about trade protectionism, arguing that increased tariffs raise business costs and harm consumers. With lowered corporate earnings expectations, the business community strongly opposes the policies. Economists warn of potential job losses and reduced consumer welfare. The report recommends a careful assessment of tariff policies, strengthened communication with trade partners, promotion of trade liberalization, and attention to assistance for affected industries. The potential economic repercussions warrant a more cautious and collaborative approach to trade.

02/03/2026 Logistics Industry Insights
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