Amazon Sellers Shift From Automated to Manual Bidding for Growth

Amazon Sellers Shift From Automated to Manual Bidding for Growth

Amazon sellers often struggle with unstable sales rankings from automatic campaigns. This paper proposes a strategy to transition ad spend towards precise manual targeting, improving conversion rates and optimizing inventory management. Proactive communication to resolve shipping issues is also crucial. By carefully shifting the budget and focusing on targeted ads, sellers can achieve steady sales and ranking growth. Continuous learning and practical application are highlighted as essential for success in Amazon selling.

01/04/2026 Logistics Industry Insights
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7 Strategies to Improve Facebook Ad Conversions

7 Strategies to Improve Facebook Ad Conversions

Struggling with low conversion rates on Facebook Ads? This article provides seven key optimization strategies to help you boost ad performance and achieve significant conversion improvements. These strategies include precise targeting, creative optimization, presentation optimization, compelling calls-to-action, A/B testing, relevance score improvement, and continuous learning. By implementing these tactics, you can enhance your Facebook ad campaigns and drive better results.

01/06/2026 Logistics Encyclopedia
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Google Ads Strategies to Revitalize Stagnant Mobile Apps

Google Ads Strategies to Revitalize Stagnant Mobile Apps

Struggling with stagnant performance on older Google Ads campaigns? This article analyzes the strengths and weaknesses of legacy campaigns and proposes strategies to break through growth barriers. These include cost tolerance adjustments, diversifying creative assets, and accelerating conversions. Learn how to optimize your existing campaigns and achieve renewed growth with these practical tips.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Highly Rated Badge Strategy

Amazon Sellers Gain Edge with Highly Rated Badge Strategy

This article unveils strategies for acquiring traffic from Amazon's "Highly Rated" entry point. First, you must meet the strict criteria for star rating and number of reviews. Then, leverage Sponsored Products (SP) ads, especially manual targeting campaigns, with high bids on core keywords. This aims to secure the top "Highly Rated" placements on the search results page, ultimately increasing product visibility and sales.

01/05/2026 Logistics Industry Insights
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ADAM to Present Digital Marketing Tools at China Trade Fair

ADAM to Present Digital Marketing Tools at China Trade Fair

ADAM, the Wezzo Group's platform, will be showcased at the 2025 CIFTIS, demonstrating its one-stop digital marketing solution for overseas expansion. ADAM leverages data-driven intelligent marketing capabilities to provide a full-cycle, closed-loop service, helping businesses build a sustainable and growing global marketing system. Live demonstrations will be conducted during the exhibition, and customized solutions will be offered for industries such as gaming and applications, assisting them in achieving their global marketing objectives.

02/03/2026 Logistics Industry Insights
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ASO and ASA Strategies Boost App Growth and Budget Efficiency

ASO and ASA Strategies Boost App Growth and Budget Efficiency

This article delves into the synergistic relationship between ASO and ASA, explaining how they empower each other to reduce user acquisition costs. It analyzes key factors influencing Customer Acquisition Cost (CAC) and provides actionable budget allocation strategies. The aim is to help developers build an efficient user acquisition blueprint and achieve App growth. By understanding the interplay between organic and paid strategies, developers can optimize their marketing efforts and maximize their return on investment. This analysis provides a practical guide for effective App marketing.

02/03/2026 Logistics Industry Insights
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Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon has launched two new ad placements, "Picks from Amazon Influencers" and "Explore & Learn," signaling a significant upgrade in content marketing and influencer marketing on the platform. Sellers should optimize their listings, join the Amazon Influencer Program, prepare high-quality creative assets, and closely monitor Amazon announcements to seize the opportunity to acquire high traffic at a lower cost. These new features offer sellers a chance to leverage influencer endorsements and educational content to drive sales and increase brand visibility within the Amazon ecosystem.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Boost Seasonal Sales With Strategic Marketing

Amazon Sellers Boost Seasonal Sales With Strategic Marketing

This article provides three strategies for Amazon sellers of seasonal products to increase sales during peak traffic periods. First, accurately position products during the pre-traffic phase to reduce ineffective spending. Second, analyze customer search term reports for low-budget testing. Third, leverage Sponsored Brands (SB) ads to drive incremental growth before Black Friday. The article also emphasizes the importance of rationally estimating sales and acting within one's capacity to avoid overstocking or understocking.

01/04/2026 Logistics Industry Insights
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Datadriven Tactics Boost Amazon Sponsored Brands Performance

Datadriven Tactics Boost Amazon Sponsored Brands Performance

This article, from a data analyst's perspective, delves into Amazon Sponsored Brands ads, providing comprehensive strategies and optimization solutions for budget management, bidding strategies, targeting methods, landing page selection, and ad creatives. It aims to help you increase brand awareness and drive sales growth. The importance of data analysis, A/B testing, and competitor analysis is emphasized to help you stand out in the Amazon marketplace. It offers actionable insights for effective campaign management and achieving optimal results.

12/31/2025 Logistics Encyclopedia
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Google Ads Optimization Score Falls Short on Actual Performance

Google Ads Optimization Score Falls Short on Actual Performance

This article argues that the Google Ads Optimization Score is merely a reference metric and should not be blindly pursued. It emphasizes the importance of carefully considering one's own marketing strategy, budget, product characteristics, and data analysis when adopting optimization suggestions. Continuous testing is crucial to ultimately achieve performance growth, rather than being dictated by the Optimization Score. The focus should be on aligning ad strategies with business goals and leveraging data-driven insights for effective campaign management, not just chasing a high score.

12/30/2025 Customs Knowledge
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