Amazon Sellers Revamp Older Listings with New Product Strategies

Amazon Sellers Revamp Older Listings with New Product Strategies

This article addresses the challenges of re-launching old products on Amazon and proposes a solution based on adjusting new product advertising strategies. By focusing on manual advertising, employing a combination of 'Campaign + Match Type' approach, and strategically controlling bids and budgets, sellers can effectively capture search traffic and revitalize sales for older listings. The article emphasizes the importance of precise targeting and continuous optimization, providing practical guidance for successfully re-launching old products on Amazon. It highlights how to achieve a sales turnaround by leveraging targeted advertising and diligent management.

01/05/2026 Logistics Encyclopedia
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Six Proven Tactics for New Shopee Sellers to Boost Traffic

Six Proven Tactics for New Shopee Sellers to Boost Traffic

This article delves into the sources of Shopee store traffic, offering six key strategies to attract and engage customers: keyword optimization for improved search ranking, fan engagement to enhance customer loyalty, bulk listing to capitalize on traffic opportunities, event registration to gain platform support, Shopee advertising for targeted traffic, and off-site promotion to expand store influence. It also details methods for discovering untapped keywords, helping sellers boost store traffic and sales. This provides a comprehensive guide for Shopee sellers looking to improve their online presence and drive revenue.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Face Traffic Slump Seek Peak Season Recovery

Amazon Sellers Face Traffic Slump Seek Peak Season Recovery

Amazon sellers are facing challenges with declining traffic and plummeting sales. This article delves into the reasons behind the traffic drop, including the impact of the pandemic, inflation, and platform competition. It provides advertising keyword layout strategies tailored for the product launch, growth, and maturity stages, helping sellers precisely attract traffic, boost sales, and achieve a successful peak season turnaround. The strategies aim to optimize ad campaigns and improve visibility amidst increased competition and changing market conditions.

01/04/2026 Logistics Industry Insights
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Guide to Optimizing Underperforming Amazon Ad Keywords

Guide to Optimizing Underperforming Amazon Ad Keywords

Don't be too quick to negate Amazon advertising keywords! Differentiate relevance and precisely negate irrelevant terms. Related keywords require analysis and should be negated cautiously. Continuous optimization and adjustment are crucial for maximizing campaign performance. Focus on identifying keywords that are truly detrimental to your advertising goals before implementing negative keywords. Regularly review and refine your negative keyword list to ensure you're not inadvertently blocking valuable traffic and sales.

01/05/2026 Customs Knowledge
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Ebay Sellers Boost Sales with Offplatform Promotions

Ebay Sellers Boost Sales with Offplatform Promotions

This article delves into the necessity of off-eBay promotion, providing a detailed analysis of popular channels such as Facebook and Google Ads, and offering eBay advertising cost calculation formulas and setup tips. It aims to help sellers effectively expand their market reach, enhance brand influence, and ultimately achieve sales growth. The strategies discussed focus on driving external traffic to eBay listings and optimizing advertising campaigns for maximum return on investment.

12/31/2025 Logistics Encyclopedia
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Amazon Ads Strategy Guide Aims to Boost Seller Sales

Amazon Ads Strategy Guide Aims to Boost Seller Sales

This article provides an in-depth analysis of Amazon advertising strategies. It emphasizes the importance of goal setting, product optimization, campaign planning, keyword research, ad type selection, budget control, and data analysis. The aim is to help sellers precisely drive traffic, improve order conversion rates, and achieve business growth. By focusing on these key elements, sellers can maximize their advertising ROI and effectively reach their target audience on the Amazon platform.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Lowcost Traffic Tactics to Boost Profits

Amazon Sellers Adopt Lowcost Traffic Tactics to Boost Profits

In Amazon's competitive marketplace, low-cost traffic generation is crucial for seller survival. This article shares two practical strategies: first, improve conversion rates and reduce customer acquisition costs through precise long-tail keywords; second, leverage related traffic with a 'beggar' approach, bidding extremely low on ASINs in bulk to capture unexpected traffic. Emphasizing the importance of refined operations and data monitoring, this helps sellers achieve profitability on the Amazon platform. This strategy aims to acquire traffic at minimal cost.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge With Sifs New Advertising Tool

Amazon Sellers Gain Edge With Sifs New Advertising Tool

SIF Advertising Insight helps Amazon sellers understand competitor advertising strategies. By analyzing competitor campaigns, ad groups, and keywords, it infers their keywords, match types, and CPCs. This allows sellers to optimize their own advertising structure and budget allocation, seize market opportunities, and enhance competitiveness. It provides insights into competitor's ad activities, enabling data-driven decisions for improved performance and market share on Amazon. Ultimately, SIF empowers sellers to stay ahead of the competition through informed advertising strategies.

01/04/2026 Logistics Industry Insights
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Amazon Advertising Key PPC and DSP Strategies for Sellers

Amazon Advertising Key PPC and DSP Strategies for Sellers

The Amazon advertising ecosystem is becoming increasingly complex. This article delves into the two core advertising models, PPC and DSP, analyzing the changes brought about by platform unification and looking ahead to future trends. Sellers need to embrace change, master the tools, and optimize their advertising strategies to stand out in the competitive Amazon marketplace and achieve performance growth. By understanding the nuances of both PPC and DSP, and adapting to the evolving platform, sellers can maximize their advertising ROI and drive significant business results.

12/31/2025 Logistics Encyclopedia
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Kwai Expands Business Advertising in Latin America Southeast Asia

Kwai Expands Business Advertising in Latin America Southeast Asia

This article provides an in-depth analysis of the Kwai for Business advertising platform, specifically targeting the Latin American and Southeast Asian markets. It offers a comprehensive guide for cross-border e-commerce businesses looking to tap into these emerging markets. The analysis covers user profiles, ad formats, cost analysis, and suitable seller types. It aims to empower businesses with the knowledge needed to effectively leverage Kwai's advertising capabilities and achieve success in these dynamic regions.

01/21/2026 Logistics Industry Insights
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