Googles Pmax Boosts DTC Brands Direct Traffic

Googles Pmax Boosts DTC Brands Direct Traffic

Cross-border e-commerce DTC transformation relies on private domain traffic. Google's PMax ads are efficient and convenient, improving conversions and helping brands quickly accumulate private domain traffic to achieve growth. Leveraging Google Ads, especially PMax campaigns, can be a powerful strategy for DTC brands expanding overseas to build a loyal customer base and drive sustainable sales by attracting and nurturing customers within their own ecosystem.

12/30/2025 Logistics Industry Insights
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Prologis Pursues Duke Realty Amid US Industrial Space Shortage

Prologis Pursues Duke Realty Amid US Industrial Space Shortage

Logistics real estate giant Prologis is considering acquiring Duke Realty, amidst record low vacancy rates for industrial properties in the US. E-commerce growth, supply chain restructuring, and the rise of emerging industries are driving demand. Ports are maintaining resilience through investment and data utilization. The future market presents both opportunities and challenges. Companies need to pay close attention to market dynamics and respond flexibly to changes.

02/04/2026 Logistics Industry Insights
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Global Air Freight Streamlined for Faster FBM Delivery

Global Air Freight Streamlined for Faster FBM Delivery

This article delves into the synergistic strategies of international air freight and the FBM model, emphasizing the importance of pre-stocking in overseas warehouses, tiered delivery based on urgency, and end-to-end buffer allocation. By implementing refined operations and leveraging digital tools, cross-border e-commerce sellers can enhance logistics efficiency and reduce operating costs, ultimately gaining a competitive edge in the fierce market.

02/04/2026 Logistics
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Overseas Warehouses Lift Profits for Crossborder Ecommerce

Overseas Warehouses Lift Profits for Crossborder Ecommerce

The overseas warehouse model has become a crucial strategy for cross-border e-commerce sellers to improve efficiency. It significantly enhances customer satisfaction and sales by shortening delivery times, increasing product visibility, and optimizing return processes. Overseas warehouses offer better logistics cost-effectiveness and service quality, especially for large, high-value, and high-turnover products, as well as categories like electronics, fashion, and home & garden.

02/04/2026 Logistics Encyclopedia
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Crossborder Ecommerce Logistics Grow in Southeast Asia Middle East

Crossborder Ecommerce Logistics Grow in Southeast Asia Middle East

This paper delves into the characteristics of cross-border e-commerce logistics in Southeast Asia and the Middle East. It provides recommendations for diversified channel selection, including sea freight, international express, dedicated line logistics, and overseas warehouses. Furthermore, it proposes mitigation strategies for risks such as customs clearance, price competition, and address irregularities, aiming to assist sellers in achieving success in these emerging markets.

02/04/2026 Logistics
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UK and Germany Ecommerce Sellers Guide to VAT Refunds

UK and Germany Ecommerce Sellers Guide to VAT Refunds

This article provides a detailed interpretation of VAT refund policies in the UK and Germany, guiding cross-border e-commerce sellers to efficiently and compliantly claim refunds. It covers eligibility verification, handling refund checks, C79/C88 invoice deductions, refund timelines, refund method selection, and triggers for negative declarations. The article recommends using PVA (Postponed VAT Accounting) to simplify the process and reduce tax risks.

02/05/2026 Customs Knowledge
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Aidriven Marketing Boosts Crossborder Ecommerce Sales

Aidriven Marketing Boosts Crossborder Ecommerce Sales

This event focuses on the application of AI in cross-border e-commerce. Led by the expert team from the "AI Laike" Business School, it aims to help business owners and entrepreneurs master AI technology to acquire traffic, monetize resources, improve marketing efficiency, and innovate business models. The event will be held on March 25, 2025, in Yantai. Seats are limited, so register soon.

02/05/2026 Logistics Industry Insights
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Zunyi Taps Amazon to Boost Southwest Chinas Ecommerce Growth

Zunyi Taps Amazon to Boost Southwest Chinas Ecommerce Growth

Amazon Zunyi serves as a crucial cross-border e-commerce hub in Southwest China, empowering local businesses to expand into the global market by offering one-stop services, industry adaptation, and compliant tax guidance. Showcasing successful cases and addressing common questions, it highlights its advantages in enhancing product visibility, ensuring timely logistics, and securing government subsidies. It is becoming a key engine for regional foreign trade upgrading.

09/14/2025 Logistics Industry Insights
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Kroger Pauses Automated Fulfillment Center Expansion Amid Ecommerce Changes

Kroger Pauses Automated Fulfillment Center Expansion Amid Ecommerce Changes

Kroger is abandoning its Charlotte automation center and closing multiple warehouses, compensating Ocado $350 million. This signifies a shift in their e-commerce strategy, moving away from large automated fulfillment centers. Kroger is now focusing on store-based fulfillment and third-party partnerships to meet online grocery demands. This adjustment reflects a change in approach to online grocery delivery, prioritizing cost-effectiveness and leveraging existing infrastructure.

01/15/2026 Logistics
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Lazada Thailand Posts Profit Surge Amid Ecommerce Strategy Shift

Lazada Thailand Posts Profit Surge Amid Ecommerce Strategy Shift

Lazada Thailand achieved a revenue of 38 billion Thai Baht in 2022 and turned profitable, largely attributed to the contribution of Lazada Express. Facing challenges from competitors like Shopee's profitability strategies and reduced consumer spending, Lazada needs to optimize its operations, enhance user experience, and explore new growth opportunities. This is crucial for maintaining its competitive edge in the highly competitive Thai e-commerce market.

01/07/2026 Logistics Industry Insights
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