Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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Ebay Sellers Gain Tools for Shipping Feedback and Address Updates

Ebay Sellers Gain Tools for Shipping Feedback and Address Updates

This article details three methods for querying eBay logistics information. It provides strategies for addressing three major scenarios leading to negative feedback related to shipping. Furthermore, it explains the process of modifying eBay shipping addresses. The aim is to help sellers better manage eBay logistics, improve buyer satisfaction, and minimize negative feedback stemming from shipping issues. By implementing these strategies, sellers can enhance the overall customer experience and maintain a positive reputation on the eBay platform.

01/05/2026 Logistics
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Wondershare Filmora Gains Edge in China with Localized Video Tools

Wondershare Filmora Gains Edge in China with Localized Video Tools

As a domestic video editing software, Wondershare Filmora has successfully broken through the market by leveraging its overseas market experience, advantages in functionality and price, and localized resources and services. By analyzing data to gain user insights, it optimizes product development and community operations. Filmora is expected to become a leader in the Chinese video editing field in the future. It focuses on understanding user needs through data analysis to improve its product and community management, positioning itself for future leadership in the Chinese video editing landscape.

02/11/2026 Logistics Encyclopedia
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Northwest Seaport Alliance Adopts Digital Tools to Boost Supply Chain

Northwest Seaport Alliance Adopts Digital Tools to Boost Supply Chain

The Northwest Seaport Alliance (NWSA), formed by the integration of the ports of Seattle and Tacoma, is committed to digital transformation and enhancing supply chain resilience. By leveraging data integration, building intelligent platforms, and implementing automated operations, the alliance aims to address global trade fluctuations and uncertainties. This approach fosters an efficient and secure port ecosystem, contributing to global trade prosperity. The NWSA is proactively adapting to the evolving demands of international commerce through technological innovation and strategic partnerships.

01/21/2026 Logistics
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ADAM to Present Digital Marketing Tools at China Trade Fair

ADAM to Present Digital Marketing Tools at China Trade Fair

ADAM, the Wezzo Group's platform, will be showcased at the 2025 CIFTIS, demonstrating its one-stop digital marketing solution for overseas expansion. ADAM leverages data-driven intelligent marketing capabilities to provide a full-cycle, closed-loop service, helping businesses build a sustainable and growing global marketing system. Live demonstrations will be conducted during the exhibition, and customized solutions will be offered for industries such as gaming and applications, assisting them in achieving their global marketing objectives.

02/03/2026 Logistics Industry Insights
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Huazhi Big Data Enhances Jinans Foreign Trade with Digital Tools

Huazhi Big Data Enhances Jinans Foreign Trade with Digital Tools

Shandong Huazhi Big Data has been appointed as the Vice President Unit of the Jinan International Chamber of Commerce, signifying recognition of its strength in AI-driven overseas trade. The company will leverage its "JingMaoTong" system to empower Jinan's foreign trade enterprises through digital intelligence, integrated innovation, and resource sharing. This will help them reduce overseas expansion costs, explore new business models, and build a foreign trade ecosystem, injecting new impetus into the region's high-quality foreign trade development.

02/02/2026 Logistics Industry Insights
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Schneider Adopts Trucker Tools Instant Booking for Digital Freight Shift

Schneider Adopts Trucker Tools Instant Booking for Digital Freight Shift

Schneider's full adoption of the Trucker Tools' "Instant Booking" platform signifies an accelerated digital transformation in freight. This platform streamlines operations for truck drivers, reduces costs for freight brokers, and enhances efficiency through automated booking processes. Schneider's implementation exemplifies the freight digitalization trend, foreshadowing a more efficient and intelligent future for the industry. It contributes to building a connected and interoperable freight ecosystem.

02/04/2026 Logistics
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Ecommerce Sellers Urged to Use Trademark Tools Amid Peak Season

Ecommerce Sellers Urged to Use Trademark Tools Amid Peak Season

This article focuses on the patent infringement risks faced by cross-border e-commerce sellers during peak seasons. It systematically reviews various patent search tools, including free databases (such as WIPO, USPTO, ZhiduDu, and Google Patents) and paid platforms (such as incoPat and Patentics). The article advises sellers to choose the appropriate search method based on their needs or seek assistance from professional institutions to effectively avoid infringement risks and ensure smooth sales during the peak season. This helps safeguard their business from potential legal issues and financial losses.

02/03/2026 Customs Knowledge
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DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Profits with ABA and ASIN Data Tools

Amazon Sellers Boost Profits with ABA and ASIN Data Tools

Amazon's ABA (Amazon Brand Analytics) has added an ASIN view, helping sellers optimize advertising, detail pages, and organic traffic, ultimately improving operational efficiency and profits. This new feature provides insights into individual ASIN performance within the ABA reports, allowing for more targeted optimization strategies. By understanding how specific products are performing, sellers can refine their advertising campaigns, improve product listings, and boost overall sales. This data-driven approach empowers sellers to make informed decisions and maximize their return on investment.

12/31/2025 Logistics Industry Insights
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