Amazon Display Ads Drive High Conversion Rates

Amazon Display Ads Drive High Conversion Rates

The calculation method for Amazon Display Ads conversion rate has changed, now including view-through conversions, potentially inflating data. Sellers should interpret data cautiously, distinguishing between click-through and view-through conversions. Optimize audience targeting and ad creatives, and continuously test and refine strategies for more effective marketing. Focus on understanding the true impact of your campaigns by analyzing the specific types of conversions generated.

01/04/2026 Logistics Industry Insights
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Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
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Datadriven Video Marketing Boosts Crossborder Ecommerce

Datadriven Video Marketing Boosts Crossborder Ecommerce

This article delves into the key elements of short video marketing for cross-border e-commerce. It provides data-driven growth strategies and practical guidance, covering platform selection, content creation, video length, on-screen presence, update frequency, comment interaction, data analysis, and multilingual dissemination. The aim is to help cross-border e-commerce businesses capitalize on the short video marketing trend and achieve business growth.

12/30/2025 Logistics Industry Insights
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Datadriven Freight Payment Cuts Costs Boosts Efficiency

Datadriven Freight Payment Cuts Costs Boosts Efficiency

Facing rising freight costs, businesses urgently need refined management. This article delves into emerging trends in the freight payment industry, emphasizing the use of data analytics, scenario planning, and effective communication to help companies manage freight volatility, optimize transportation mode selection, and ultimately achieve cost reduction and efficiency gains. Through case studies, it demonstrates how data-driven freight management can deliver significant cost savings for businesses.

01/15/2026 Logistics Industry Insights
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Logility Acquires Halo BI to Enhance Aidriven Supply Chain Solutions

Logility Acquires Halo BI to Enhance Aidriven Supply Chain Solutions

Logility's acquisition of Halo Business Intelligence aims to integrate AI technology into supply chain management, breaking traditional experience-based decision-making and enabling data-driven intelligent operations. By leveraging data integration, visualization, machine learning, and AI, the acquisition enhances supply chain visibility, accelerates decision-making, and enables predictive and prescriptive analytics. This empowers businesses to gain a competitive edge in the dynamic market landscape.

01/20/2026 Logistics
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Campbell River Airport Codes YBL CYBL Explained

Campbell River Airport Codes YBL CYBL Explained

This paper, from a data analyst's perspective, delves into the airport codes YBL and CYBL for Campbell River Airport in Canada, explaining their distinct applications in passenger services and aviation operations. It summarizes key airport information, explores the impact of geographical location on operations, and introduces the use of airport codes in data analysis. Finally, it looks ahead to the future development of the airport.

01/20/2026 Airport Codes
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Guide to Inverway Airports IATA and ICAO Codes

Guide to Inverway Airports IATA and ICAO Codes

This article provides a detailed analysis of the IATA code (IVW) and ICAO code (YINW) for Inverway Airport in Australia, along with its geographical location. From a data analyst's perspective, it explains the crucial role of airport codes in aviation data analysis, flight information retrieval, and flight planning. This helps readers to better understand and utilize these codes effectively in various aviation-related tasks and analyses.

01/22/2026 Airport Codes
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Examining Burke Lakefront Airports Role in Regional Aviation

Examining Burke Lakefront Airports Role in Regional Aviation

This article, from a data analyst's perspective, provides an in-depth analysis of the Cleveland Lakefront Airport (BKL) code information. It offers a quick data overview including key information such as geographic location and altitude. The article also explores the airport's characteristics, functions, and its role in Cleveland's economic development. The aim is to help readers quickly grasp the essential information about BKL airport.

01/22/2026 Airport Codes
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Tajima Airport Decoding TJH and RJBT Codes

Tajima Airport Decoding TJH and RJBT Codes

This paper delves into the code (TJH/RJBT) and related geographical information of Tajima Airport in Japan. It explores how this data can be used for flight delay prediction, route optimization, marketing, and risk assessment. The analysis also covers the operational challenges and opportunities faced by Tajima Airport, proposing suggestions for improving operational efficiency. The aim is to empower the aviation industry with data-driven insights.

01/22/2026 Airport Codes
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