In Google Ads, selecting "Search Network Partners" expands ad reach to platforms like YouTube. It's recommended to A/B test this setting to determine its effectiveness. Monitor performance and optimize based on the results to maximize return on investment. This allows you to understand if the expanded reach translates into valuable conversions and improved campaign performance compared to targeting only Google Search.
The U.S. Chamber of Commerce forecasts a slow economic recovery in the United States, identifying national debt as the biggest threat. The Chamber proposes a five-point growth plan, including unleashing energy potential, expanding trade, streamlining regulations, reforming immigration, and controlling spending. Simultaneously, it advocates for increased infrastructure investment, suggesting a rise in fuel taxes to stimulate economic growth and job creation.
Amazon's first-time purchase of Boeing 767 aircraft marks a significant shift in its aviation strategy, breaking away from its long-standing leasing model. This move likely aims to reduce operational costs, enhance operational control, and increase its long-term investment in the air cargo business. Looking ahead, Amazon may be building a more diversified and flexible air cargo system.
US retail giants warn that the trade war will impact consumers through tariffs, leading to higher prices, reduced product choices, and potentially triggering a global economic slowdown. The article analyzes the mechanisms of tariff impact and emphasizes coping strategies such as rational consumption, policy monitoring, and diversified investment. It aims to help readers navigate the challenges posed by the trade war.
The 3PL industry is being reshaped by technological innovations such as automation and AI. Companies like DHL are actively transforming, but face challenges related to investment and talent acquisition. The future of 3PL will be characterized by continuous innovation and adaptation to these advancements. The adoption of new technologies is crucial for maintaining competitiveness and meeting the evolving demands of the supply chain.
AI logistics platform Augment raised $85 million in Series A funding, bringing its total funding to over $110 million, led by Redpoint Ventures. Augment's AI platform helps logistics companies optimize demand forecasting, routing, warehouse management, and customer service. Meanwhile, major US ports are addressing trade shifts through data and investment. Digitalization and intelligentization are becoming key to the development of the logistics industry.
Kyrgyzstan's investment climate is increasingly favorable. This article provides a detailed guide to company registration in Kyrgyzstan, covering the process, required documents, and key considerations to help investors capitalize on opportunities in the Central Asian market. It includes information on choosing the right company type, registration requirements, the application process, and post-registration procedures, offering practical guidance for a smooth and successful venture.
The Biden administration plans to launch a $2 trillion infrastructure investment plan to repair and upgrade America's aging infrastructure, stimulate economic recovery, and promote equitable development in transportation. The plan will be implemented in phases, focusing on varying state needs, bridging historical gaps, multimodal transport, and optimizing project processes. Whether it can be successfully implemented is worth paying attention to.
Ensuring the safety of fragile goods during international air freight is paramount. This article offers expert guidance from three perspectives: shockproof packaging (layered protection, material selection, structural design), handling operations (airport cargo terminals, last-mile delivery), and risk control (proactive communication, packaging testing, insurance claims). The aim is to minimize damage rates and guarantee the secure delivery of fragile items. We address critical aspects from pre-flight preparation to post-flight handling, providing actionable strategies for a smoother, safer shipping experience. Prioritizing these measures significantly reduces the potential for loss or damage.
This article delves into the point at which the seller's responsibility ends under FCA Incoterms in international air freight. It emphasizes that the responsibility termination point is not simply the 'airport' but precisely when the goods are 'delivered to the carrier or its agent designated by the buyer and under their control.' Through specific scenario analysis, a detailed responsibility checklist, and the identification of common misconceptions, this article helps sellers accurately grasp the boundaries of their responsibilities, avoid trade risks, and ensure the smooth execution of international air freight shipments.
