Google Ads Brand Restrictions Guide for Returning Customers

Google Ads Brand Restrictions Guide for Returning Customers

This article delves into Google Ads brand keyword advertising strategies for wholesalers with a high rate of returning customers. It emphasizes the importance of brand keyword ads and provides a detailed guide on setting up Google Ads brand keyword restrictions. The aim is to help businesses efficiently utilize brand traffic and improve advertising effectiveness by preventing competitors from bidding on their brand terms and maximizing ROI. This strategy is particularly crucial for maintaining market share and customer loyalty.

12/31/2025 Logistics Encyclopedia
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SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN has become a prominent player in fast fashion with an impressive 98% sell-out rate and an estimated $24 billion in annual revenue. Its success is attributed to an efficient supply chain, precise marketing, and rapid response to market trends. Despite facing environmental concerns and competitive pressure, SHEIN is actively exploring sustainable development and original designs, striving to maintain its leading position in the global market. It sets a new benchmark for Chinese brands going global.

12/30/2025 Logistics Industry Insights
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ASEAN Trade Expands with RMB Settlement for Export Rebates

ASEAN Trade Expands with RMB Settlement for Export Rebates

This paper interprets the RMB settlement export tax rebate policy, focusing on its application in ASEAN trade. Companies trading with countries that have signed RMB trade circulation agreements can apply for tax rebates if the contract and payment are in RMB and an RMB account is opened. Businesses should closely monitor policy updates and strengthen cooperation with financial institutions to fully utilize the convenience of RMB settlement. This facilitates smoother trade transactions and potentially reduces exchange rate risks within the ASEAN region.

08/22/2025 International Settlement
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BSI Clarifies SWIFT Codes for Secure Global Transfers

BSI Clarifies SWIFT Codes for Secure Global Transfers

This article provides a detailed explanation of Bank Syariah Indonesia (BSI)'s SWIFT code system and offers a guide for cross-border remittances. It highlights potential risks such as incorrect information, scams, and exchange rate fluctuations. The aim is to help readers safely and efficiently conduct cross-border transfers to BSI, while emphasizing the importance of risk prevention. The guide provides practical advice for navigating the complexities of international money transfers and ensuring a secure and successful transaction with BSI.

09/01/2025 International Settlement
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Evergreen Air Adjusts Shenzhendetroit Freight Rates Amid Market Shifts

Evergreen Air Adjusts Shenzhendetroit Freight Rates Amid Market Shifts

This article provides a detailed analysis of air freight from Shenzhen to Detroit, focusing on EVA Air's pricing. It covers rate classifications, flight information, and potential hidden costs, offering advice on selecting the best air freight solution. Furthermore, it compiles air freight rates for other routes for reference, aiming to help you make informed decisions and avoid common pitfalls in air freight. This guide empowers you to understand the complexities and choose the most suitable option for your shipping needs.

09/29/2025 Logistics
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China Airlines Adjusts Shenzhenkaohsiung Air Freight Rates Schedules

China Airlines Adjusts Shenzhenkaohsiung Air Freight Rates Schedules

This article provides a detailed overview of key information for air freight from Shenzhen to Kaohsiung, including China Airlines (CI) freight rate references, flight schedules, cost components, and important considerations. It emphasizes the volatility of freight rates, advising confirmation with customer service before booking. It also explains important matters such as dangerous goods restrictions, amendment fees, and packaging requirements. The aim is to help readers better understand the details of air freight from Shenzhen to Kaohsiung and successfully complete their air cargo operations.

09/29/2025 Logistics
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Global Ecommerce Faces Delays Due to Express Customs Hurdles

Global Ecommerce Faces Delays Due to Express Customs Hurdles

The customs clearance capability of international express delivery directly impacts the shipping efficiency of cross-border e-commerce. Key factors include clearance speed, customs inspection rate, ability to handle unexpected issues, and the degree of customs clearance process optimization. Choosing an express company with strong clearance capabilities ensures swift passage of goods, boosting customer satisfaction. Cross-border e-commerce sellers should comprehensively evaluate an express company's clearance experience, team strength, process efficiency, and problem-solving abilities to select the most suitable partner.

11/03/2025 Customs Knowledge
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Uschina Tariff Relief Sparks Export Surge

Uschina Tariff Relief Sparks Export Surge

Tariff reductions between the US and China in 2025 present opportunities for foreign trade, but soaring ocean freight rates pose a significant challenge. This paper analyzes the reasons behind the freight rate hikes and provides strategic recommendations for foreign trade enterprises to cope with the difficulties. These recommendations include optimizing logistics strategies, implementing cost control and effective customer communication, and establishing long-term planning. By adopting these strategies, businesses can seize opportunities, mitigate risks, and navigate the current challenging environment.

01/04/2026 Logistics Industry Insights
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Tiktok Expands Livestream Commerce in North America Amid Challenges

Tiktok Expands Livestream Commerce in North America Amid Challenges

The booming pre-sale of Double Eleven in China indicates the huge potential of live-streaming e-commerce. TikTok is actively expanding into overseas markets, aiming to replicate the Douyin model. While the North American live-streaming e-commerce market presents challenges, its potential is considerable. Cross-border sellers should explore live-streaming, localize operations, and pay attention to platform trends. Japanese sellers face exchange rate difficulties and need to focus on policies, control costs, and maintain a long-term perspective.

01/04/2026 Logistics Industry Insights
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Ebay Revises Refund Policy Shipping Rules for Australian Sellers

Ebay Revises Refund Policy Shipping Rules for Australian Sellers

eBay US has introduced a partial refund credit on final value fees, aiming to reduce operating costs for sellers. Simultaneously, eBay Australia has launched a delayed disbursement policy for accounts with substandard valid tracking rate, intended to regulate logistics services. Sellers need to pay attention to the new regulations and adjust their operational strategies accordingly. The US policy offers fee relief on partial refunds, while the Australian policy focuses on improving shipping performance and holding funds until delivery confirmation for underperforming accounts.

01/04/2026 Logistics
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