Amazon Inspire is a TikTok-like feed of short videos and images integrated within the Amazon shopping app. Sellers can increase product visibility on Inspire, boost brand awareness, and improve conversion rates by optimizing product listings, encouraging customer reviews, collaborating with influencers, and actively using Amazon Posts. Leveraging these strategies can help sellers effectively utilize Amazon Inspire to drive traffic and sales.
This article delves into the malicious trademark complaint event, specifically the abuse of the "OIMG" trademark, faced by Amazon sellers. It analyzes the motivations behind these malicious complaints, traces the origin of the "OIMG" trademark, and provides effective strategies for sellers to respond, including self-checking listings, gathering evidence, and filing timely appeals. The article also examines Amazon's policies, emphasizing the importance of intellectual property protection and calling for the standardization of market order to resist unfair competition. This aims to protect legitimate sellers from IP-related abuse.
This article delves into how Amazon brand sellers can leverage tools like Amazon Brand Analytics (ABA), Amazon Attribution, and brand metrics to measure brand performance and optimize advertising strategies based on the consumer shopping journey. Through data-driven analysis, brands can more precisely target their audience, improve advertising effectiveness, and ultimately achieve sales growth. The paper emphasizes the importance of using data insights to refine marketing efforts and maximize return on investment within the Amazon ecosystem.
This article analyzes various reasons for cargo refusal in Amazon FBA, including issues related to compliance, packaging and labeling standards, and shipping processes. Sellers must fully understand and avoid these problems to enhance operational efficiency and success rate.
Amazon will implement new feedback regulations on August 4, 2025, aimed at simplifying the buyer feedback process and lowering the evaluation threshold. Sellers should effectively respond to the new rules by enhancing service quality, guiding customer reviews, and mastering the appeal process to maintain their competitive edge in the market.
Recently, Amazon and FedEx have resumed their partnership, expected to drive growth for both in the e-commerce market. The new agreement will provide residential delivery for large packages, which is anticipated to enhance Amazon's delivery capabilities while generating revenue growth for FedEx.
This article analyzes the differences between Temu and Amazon in their cross-border logistics models, focusing on shipping methods, warehousing layouts, delivery times, logistics costs, and service leadership. It provides merchants with a reference for choosing suitable logistics strategies. The comparison shows that both have their advantages, catering to different market needs.
This article analyzes the factors affecting the listing time of products after being received by Amazon FBA, which typically takes 1-14 days. Through a detailed discussion of normal and special circumstances, along with practical response suggestions, it aims to help sellers improve logistics efficiency and optimize operational strategies.
Limón Cocha Airport, located in the Ecuadorian Amazon, provides essential aviation services but lacks meteorological data and real-time notification capabilities. This poses challenges to the transparency and safety of aviation activities, highlighting the need for improved information management and infrastructure development in the future.
Amazon is increasing its investment in cloud computing and logistics technology by forming new teams. The San Diego team focuses on developing software for warehouse network product distribution, while the AWS Marketplace team expands cloud service offerings. Automation robotics projects aim to improve logistics efficiency. This large-scale recruitment reflects Amazon's strategic priorities: consolidating its cloud computing advantages, expanding its offline business presence, and ultimately enhancing operational efficiency and service levels. Amazon's moves indicate a focus on strengthening its core cloud business while simultaneously improving its physical infrastructure and delivery capabilities.
