Amazon Sellers Boost Sales with Optimized Listings

Amazon Sellers Boost Sales with Optimized Listings

This article focuses on three core elements of Amazon Listing optimization: main image, title, and category selection. It emphasizes that the main image should be original and highlight selling points. The title should include six key elements such as brand name and keywords. Category selection requires referencing competitors and continuous optimization. Readers are encouraged to delve deeper into Listing optimization techniques by reading 'The Growth Flywheel' to help create best-selling products.

12/31/2025 Logistics Encyclopedia
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Amazon Advertisers Shift to Precision Display Strategies

Amazon Advertisers Shift to Precision Display Strategies

This article delves into the refined operational strategies for Amazon Display Ads, covering audience segmentation, VCPM Campaign setup, key considerations, and a comparison between product targeting and audience targeting. By leveraging A/B testing, data analysis, and precise targeting, this guide helps sellers optimize ad campaigns, enhance brand awareness, and boost sales conversion rates, ensuring every advertising dollar delivers value. It provides actionable insights for maximizing ROI on Amazon's display advertising platform.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Warned of Risky performance Reset Tactic

Amazon Sellers Warned of Risky performance Reset Tactic

This article reveals a 'violation performance reset' method circulating among Amazon sellers, bypassing the appeal process by deleting problematic ASINs and checking confirmation boxes. While some sellers have found it effective, it carries high risks and only addresses the symptoms. The article emphasizes the importance of compliant operations and brand protection. It advises sellers to avoid policy violations and address issues at their root to ensure long-term success and avoid potential account suspension.

12/30/2025 Customs Knowledge
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Amazon Adjusts Review Algorithm Sellers Adapt to Boost Sales

Amazon Adjusts Review Algorithm Sellers Adapt to Boost Sales

Amazon's review mechanism is undergoing significant changes, with increased weight given to recent reviews and negative reviews, impacting product conversion rates. Sellers need to focus on product quality and service, tighten quality control, improve user experience, strengthen brand building, and operate compliantly. Furthermore, data analysis should be used to optimize products and services to meet the new challenges. This shift emphasizes the importance of genuine product quality and customer satisfaction in driving sales on Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Ends Shared FBA Inventory Key Implications for Sellers

Amazon Ends Shared FBA Inventory Key Implications for Sellers

Amazon announced that it will terminate the commingled inventory model from March 1, 2026, and update the eligibility for using manufacturer barcodes. This move aims to standardize inventory management, combat counterfeit goods, and benefit compliant sellers in the long run. Branded sellers should complete brand registration as soon as possible, while resellers need to plan FNSKU labeling in advance. All sellers should pay close attention to policy changes and adjust their operational strategies accordingly.

01/27/2026 Logistics
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Esuns Chen Offers Amazon Sellers Growth Training

Esuns Chen Offers Amazon Sellers Growth Training

With six years of hands-on Amazon experience, Yi Xun Cross-border Lao Chen offers practical training courses focusing on Amazon North America, Europe, and Japan site operations and managed services. The course covers account registration, product selection, listing optimization, and advertising, helping sellers quickly master core Amazon operational skills and achieve business growth. This training is designed to provide actionable strategies and real-world insights for success in the competitive Amazon marketplace.

01/04/2026 Logistics Encyclopedia
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Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe introduces SAFE-T claims for CSBA (Customer Service by Amazon) orders, allowing sellers to dispute refunds initiated by Amazon, particularly when issues arise with returns. Sellers can submit claims for situations like returned items not being in their original condition. Amazon will evaluate the claims and issue refunds according to its policies. This initiative aims to enhance refund protection for sellers and reduce potential losses associated with CSBA orders and problematic returns.

01/06/2026 Logistics
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Dubai Customs Adopts Smart Tech to Secure Brand Supply Chains

Dubai Customs Adopts Smart Tech to Secure Brand Supply Chains

Dubai Customs seized counterfeit goods worth AED 17.6 million in the first half of 2014, thanks to its self-developed 'Risk Engine' system and efficient inspection strategies. This success is attributed to technology empowerment, collaborative partnerships, and continuous innovation. Dubai Customs provides strong support for brand innovation and fosters a fair and transparent international trade environment. Their efforts demonstrate a commitment to protecting intellectual property rights and upholding the value of legitimate brands within the global marketplace.

12/30/2025 Customs Knowledge
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Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

This article delves into two core eBay on-site promotion strategies: Promoted Listings and Brand Ads. It details the setup methods and advantages of Promoted Listings, as well as the suitable scenarios and value of Brand Ads. The article suggests sellers proceed step-by-step, starting with Promoted Listings as a foundation, then expanding to off-site promotion based on product performance, ultimately achieving a dual increase in traffic and sales. This approach allows for a measured and effective expansion of advertising efforts.

01/07/2026 Customs Knowledge
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10 Key Rules to Build Brand Trust on Social Media

10 Key Rules to Build Brand Trust on Social Media

This paper delves into 10 key strategies for building brand trust on social media. These include providing high-quality content, actively engaging with audiences, encouraging user-generated content, valuing customer reviews, using credible links, showcasing behind-the-scenes glimpses, maintaining brand consistency, engaging in live interactions, sharing social values, and seeking endorsements. The study emphasizes the importance of trust for long-term brand development and offers practical guidance for businesses looking to cultivate brand trust on social media platforms. It provides actionable insights for fostering authentic connections and building lasting relationships with customers.

01/06/2026 Logistics Industry Insights
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