Guide to Maximizing Sales with Amazon Brand Registry

Guide to Maximizing Sales with Amazon Brand Registry

This article delves into 8 hidden features of Amazon Brand Registry, including A+ Content, Amazon Stores, Amazon Posts, Sponsored Brands ads, Vine Program, Product Videos, Virtual Bundles, and Subscribe & Save. It guides you on how to leverage these features for brand marketing and ultimately boost your sales performance on Amazon. Master these tools to unlock the full potential of your brand and drive significant revenue growth within the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Luxury Car Reveals Ecommerce Success

Amazon Sellers Luxury Car Reveals Ecommerce Success

This article reveals the 'unconventional' operational strategy of a seller who achieved success on Amazon by selling data cables. He prioritized off-Amazon promotion over on-Amazon optimization, achieving listing ranking improvement and sales growth through precise off-Amazon channels and an aggressive pricing strategy. This case highlights the importance of thinking beyond Amazon's internal ecosystem and building a closed-loop traffic system encompassing both on and off-Amazon sources. It provides Amazon sellers with a fresh perspective on operational approaches, emphasizing external traffic generation and strategic pricing for rapid growth.

01/04/2026 Logistics Industry Insights
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WCO and ZATCA Enhance MENA Customs Training to Ease Trade

WCO and ZATCA Enhance MENA Customs Training to Ease Trade

The World Customs Organization (WCO), in collaboration with Saudi ZATCA, organized a Harmonized System (HS) expert pre-certification workshop for the Middle East and North Africa region. This initiative aims to cultivate local experts, enhance regional customs capacity, and facilitate trade. Through a rigorous assessment and certification process, the WCO will expand its pool of experts, support regional capacity building efforts, and promote the standardization of global trade practices. The workshop is a key step in strengthening regional customs expertise and streamlining trade processes.

01/05/2026 Customs Knowledge
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Global Guide to Exporting Pure Batteries Safely

Global Guide to Exporting Pure Batteries Safely

This article provides a detailed interpretation of the various certification documents required for the international express customs clearance and export of pure batteries. It covers basic customs clearance materials, mandatory certifications and test reports for battery products, target country/region certification requirements, and specific requirements of international express companies. Furthermore, it offers guidance on pure battery packaging precautions and how to choose the right freight forwarder. This helps you easily navigate the challenges of pure battery exports, ensuring your goods are shipped safely and compliantly worldwide.

01/06/2026 Customs Knowledge
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WCO Enhances Border Security with Trade Control Training

WCO Enhances Border Security with Trade Control Training

The World Customs Organization's (WCO) Strategic Trade Control Enforcement (STCE) Expert Training and Certification Program aims to develop a professional workforce and enhance member customs' enforcement capabilities to combat the illicit trade of items related to weapons of mass destruction. Through systematic training and rigorous certification, the program builds a sustainable training system, promotes international cooperation, and drives the unification of STCE standards, contributing to global security. This initiative fosters a global network of trained experts dedicated to preventing the proliferation of sensitive goods.

01/05/2026 Customs Knowledge
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China Mandates Thirdparty Verification for 16 Product Categories Under CCC Overhaul

China Mandates Thirdparty Verification for 16 Product Categories Under CCC Overhaul

The State Administration for Market Regulation announced that 16 categories of CCC-certified products will transition from self-declaration to mandatory third-party certification. This aims to strengthen product quality supervision, raise market access standards, protect consumer rights, and promote healthy industry development. Businesses should closely monitor the official catalog, stay informed about the new regulations, and prepare for the certification process. This change emphasizes stricter quality control and independent verification for these product categories, ensuring greater consumer confidence and a more reliable market environment.

01/30/2026 Customs Knowledge
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Amazons Brandbuilding Challenges for Sellers Revealed

Amazons Brandbuilding Challenges for Sellers Revealed

The number of Amazon Brand Registry enrollments is surging, yet consumers struggle to remember numerous 'brands.' The article argues that Amazon functions more as a sales platform than a brand incubator. To build a genuine brand on Amazon, sellers need to transcend platform limitations. Strategies include differentiated products, content marketing, community building, off-Amazon traffic generation, and data analysis. These approaches are crucial for establishing a lasting brand identity within the competitive Amazon marketplace.

12/30/2025 Logistics Industry Insights
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CARBON6 Partners With Amazon China to Support Crossborder Sellers

CARBON6 Partners With Amazon China to Support Crossborder Sellers

Cross-border e-commerce service provider CARBON6 has officially joined Amazon China's SPN network, offering Chinese sellers professional VC&SC claim services and efficient off-Amazon advertising solutions. Sellers can search for "Tan Lu Yi (Shenzhen) Technology Co., Ltd." within the Amazon SPN service provider network to access these services. This partnership aims to empower Chinese sellers on Amazon by providing specialized support in navigating complex claims processes and optimizing their advertising strategies beyond the Amazon marketplace.

02/02/2026 Logistics Industry Insights
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Amazon Sellers Turn to Offplatform Tools to Compete

Amazon Sellers Turn to Offplatform Tools to Compete

This article introduces five methods and tools for researching Amazon competitors' off-Amazon promotion strategies, including the LeapCa plugin, ASIN.xuggest.com, Off-Amazon Intelligence, SEMRUSH, and manual searching. It also shares tips on quickly identifying Amazon competitors. The goal is to help sellers better understand their rivals' promotional strategies and develop more effective marketing plans. By leveraging these techniques, sellers can gain valuable insights into the competitive landscape and optimize their own marketing efforts to achieve greater success on Amazon.

02/04/2026 Logistics Encyclopedia
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Guide to Residential Full Container Load FCL Delivery

Guide to Residential Full Container Load FCL Delivery

This article provides a detailed analysis of the specific characteristics of Full Container Load (FCL) delivery to residential addresses, potential extra costs, the delivery process, and cost-reduction strategies. It highlights unloading methods, handling special circumstances, and the impact of CTPAT certification on container security. The aim is to help readers better plan and manage residential FCL deliveries, avoid unnecessary expenses and delays. Key aspects covered include choosing the right unloading method, addressing unforeseen issues, and understanding how CTPAT certification impacts container safety and security throughout the shipping process.

11/03/2025 Logistics Encyclopedia
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