Amazon Expands Seller Support with New Features Bonuses

Amazon Expands Seller Support with New Features Bonuses

Amazon is testing a product detail page optimization initiative, combined with a Brand Referral Bonus, to encourage sellers to improve their pages and drive external traffic. This aims to increase sales and reduce referral fees. By optimizing product listings and promoting them off-Amazon, sellers can potentially earn a bonus on sales generated through their attribution links. This program incentivizes sellers to actively promote their products and improve their overall marketing strategy, ultimately benefiting both the seller and Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Urged to Strengthen Security Master Appeals

Amazon Sellers Urged to Strengthen Security Master Appeals

This article delves into the common reasons for Amazon account suspensions, such as manipulating sales rank, intellectual property infringement, and violating platform policies. Addressing malicious attacks, it proposes both proactive defense and reactive counter-attack strategies. Furthermore, it provides a detailed overview of the Amazon account appeal process and key considerations. This offers sellers a comprehensive set of strategies for account protection and appeal management, helping them navigate the complexities of Amazon's platform and recover from potential suspensions.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Optimized Product Images

Amazon Sellers Boost Sales with Optimized Product Images

This article delves into the design essentials and requirements for Amazon product main and supplementary images. It covers mandatory specifications for the main image, the types and functions of supplementary images, and key elements for creating high-conversion images. The aim is to help sellers develop more compelling visual marketing strategies and enhance product competitiveness on the Amazon platform. Focusing on optimizing product visuals can significantly improve click-through rates and ultimately boost sales performance.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Must Track Key Metrics for Success

Amazon Sellers Must Track Key Metrics for Success

This article delves into the core metrics of Amazon operations, covering aspects such as customer profiling, product analysis, traffic metrics, financial indicators, and operational efficiency. By comprehensively understanding and effectively utilizing these metrics, sellers can more accurately target their ideal customers, optimize product strategies, enhance promotion effectiveness, and control operating costs, ultimately achieving profitable growth.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Gain Growth Through Free Post Feature

Amazon Sellers Gain Growth Through Free Post Feature

Amazon Posts offers sellers a free traffic source through social-style product promotion, increasing product exposure, building a following, and improving rankings. This article provides a detailed analysis of the Posts feature, covering application requirements, creation steps, data analysis, and operational techniques. It aims to help sellers effectively utilize this tool to achieve traffic growth and ultimately increase Listing conversion rates. Learn how to leverage Amazon Posts for enhanced visibility and sales performance without additional advertising costs.

12/30/2025 Logistics Industry Insights
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Amazon Launches Precision Ad Spend Tool for Advertisers

Amazon Launches Precision Ad Spend Tool for Advertisers

Struggling with Amazon advertising cost accounting? Lingxing ERP offers a smart solution, automatically generating ad reports with YoY and MoM analysis for quick anomaly detection. Multiple allocation methods automatically distribute advertising costs, and profit reports are automatically generated, helping you accurately calculate every penny invested and improve advertising efficiency. It streamlines ad spend management and provides clear insights into profitability, allowing for data-driven decisions and optimized campaign performance.

12/30/2025 Logistics Encyclopedia
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Amazon Warns Brands Over Compliance Amid Association Risks

Amazon Warns Brands Over Compliance Amid Association Risks

Recently, a large-scale delisting of brands occurred on Amazon US, suspected to be related to the joint liability mechanism and non-compliant operations, raising sellers' concerns about platform compliance. This article analyzes the background, possible causes, and coping strategies of the event, emphasizing that compliant operation is the key to survival in cross-border e-commerce. It reminds sellers to strictly abide by platform rules to avoid unnecessary losses. Adhering to Amazon's guidelines is crucial for maintaining a healthy and sustainable business on the platform.

12/30/2025 Logistics Industry Insights
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Amazon Jewelry Sales Jump 200 with Ad Optimization

Amazon Jewelry Sales Jump 200 with Ad Optimization

This article analyzes the success story of Frank, an Amazon jewelry seller, revealing how he achieved a sales surge of over 200% during peak season through refined advertising operations. It details key strategies including problem diagnosis, initial optimization, granular operations, and keyword positioning. The article emphasizes the importance of understanding user needs and provides practical experience for Amazon sellers aiming to maximize sales during critical periods. It offers actionable insights into leveraging Amazon Ads for significant growth in the competitive jewelry category.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Urged to Appeal Brand Registry Abuse

Amazon Sellers Urged to Appeal Brand Registry Abuse

Amazon brand registry abuse accusations are increasingly common. This article provides a detailed analysis of how sellers can prepare appeal materials, including trademark certificates, purchase invoices, identity verification documents, product photos, and appeal letter templates. It emphasizes focusing on the core argument that the brand has not been abused. By following these guidelines, sellers can effectively address the issue, protect their rights, and successfully appeal the accusations. The goal is to provide practical steps to navigate the Amazon appeal process and reinstate brand registry privileges.

12/30/2025 Customs Knowledge
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Amazon Sellers Use Order Numbers to Analyze Competitors

Amazon Sellers Use Order Numbers to Analyze Competitors

This article reveals how to use an Amazon order number to reverse-track competitor ASINs and store information. By entering the order number in the "Report a Violation of Product Listing" section of Seller Central, you can find the corresponding ASIN and product title. This allows you to locate the store and analyze its operational strategies, providing valuable competitive intelligence for sellers.

12/30/2025 Logistics Encyclopedia
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