Amazon Launches Ad Tools to Boost Seller Performance

Amazon Launches Ad Tools to Boost Seller Performance

Amazon Advertising recently launched two new beta features: 'Campaign Manager - Budget' and 'Campaign Manager - Products'. These provide sellers with more granular data analysis tools. The former helps sellers monitor budget usage in real-time, while the latter analyzes advertising performance at the SKU level. This enables sellers to develop more precise advertising strategies and improve advertising effectiveness, leading to better ROI and optimized campaign performance.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Fourdimensional Product Analysis

Amazon Sellers Gain Edge with Fourdimensional Product Analysis

This article introduces the "Competitive Perspective Method" in Amazon product selection. It involves searching for core keywords, analyzing the first seven pages of search results and popular listing ad placements. The goal is to identify competitors with similar styles, paying particular attention to new products. By studying their operational strategies and learning from their successes, you can improve your own product selection success rate.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Adapt Strategies Amid Shifting Traffic Trends

Amazon Sellers Adapt Strategies Amid Shifting Traffic Trends

This article delves into Amazon's traffic allocation mechanisms, providing differentiated product selection strategies for various seller types. It covers product sourcing channels, processes, market validation, and risk mitigation, helping sellers accurately select products and tap into blue ocean markets in the new landscape. The strategies aim to optimize product choices based on traffic patterns and seller profiles, ultimately increasing sales and profitability on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
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Amazon Germany Introduces Click Collect for Retail Partners

Amazon Germany Introduces Click Collect for Retail Partners

Amazon Germany has launched a "Click and Collect" service, allowing third-party sellers to offer same-day in-store pickup for customers within a 48-kilometer radius. This initiative aims to increase store traffic, attract new customers, strengthen customer relationships, boost product sales and after-sales service, and enhance store visibility. Ultimately, it helps sellers achieve online-offline integration and provides customers with more convenient shopping options.

01/16/2026 Logistics
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Flexport Opens New Offices in Amsterdam Hong Kong and New York

Flexport Opens New Offices in Amsterdam Hong Kong and New York

Flexport announced the opening of three new offices in Amsterdam, Hong Kong, and New York. This expansion aims to better serve clients, reduce shipping costs, and foster closer collaboration with asset owners. The move signifies an accelerated global expansion for Flexport and further solidifies its position as a leading technology-driven freight forwarder. This strategic expansion will allow Flexport to provide enhanced services and solutions to its growing global customer base, leveraging its technology platform to optimize supply chains and improve overall efficiency.

11/03/2025 Logistics
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New Experience in Air Freight Services from Beijing to New York

New Experience in Air Freight Services from Beijing to New York

This article highlights the advantages of air freight services from Beijing to New York, including extensive industry experience, strong partnerships with major airlines, and comprehensive door-to-door customs clearance and delivery services. It emphasizes customer convenience and efficiency while encouraging both new and existing clients to establish cooperative relationships.

07/21/2025 Logistics
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Amazon Sellers Adopt Optimization Strategies to Increase Sales

Amazon Sellers Adopt Optimization Strategies to Increase Sales

This article analyzes Amazon Listing optimization strategies, focusing on boosting product exposure. It emphasizes the importance of factors like weight, keyword optimization, and title optimization to improve product visibility and drive sales growth. Effective listing optimization is crucial for attracting potential customers and increasing conversion rates on the Amazon platform. By implementing these strategies, sellers can enhance their product's discoverability and ultimately achieve greater success in the competitive Amazon marketplace.

01/06/2026 Logistics Encyclopedia
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Amazon Launches Video Builder for Ad Creation and Sales Growth

Amazon Launches Video Builder for Ad Creation and Sales Growth

Amazon Video Builder allows sellers to easily create video ads without requiring professional skills. In just 10 steps, you can boost brand awareness and sales. This tool simplifies video ad creation for Amazon sellers, making it accessible to everyone regardless of their video editing expertise. It provides a streamlined process to produce engaging video content for advertising on the Amazon platform, helping sellers connect with customers and drive conversions.

01/06/2026 Logistics Industry Insights
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