This article provides an in-depth analysis of KC Certification on the Coupang platform in South Korea, specifically targeting new sellers. It explains the concept of KC Certification, the reasons for certification exemptions for cross-border stores, and provides a clear list of exempt products. Furthermore, it offers practical advice to help sellers avoid KC Certification risks and easily expand into the Korean market.
Driven by the energy crisis, LED candle lights have become a viral sensation on TikTok, emerging as a new favorite for creating ambiance and saving money at home. An 8-second video triggered millions of views, and the #candlewarmer hashtag garnered over ten million views. Cross-border e-commerce sellers should seize this opportunity to develop and promote related products, leveraging social media for targeted marketing.
The Fed's slowing rate hikes signal a potential recovery in the US consumer market. This article analyzes the relationship between rate hikes, inflation, and consumption. By examining the rate hike strategies of the UK and the EU, it provides data-driven strategic advice for cross-border e-commerce businesses. This guidance aims to help them seize new opportunities presented by the anticipated consumption recovery.
Struggling with sales in your TikTok Shop? This article reveals why traditional e-commerce sales strategies fail on TikTok, emphasizing influencer marketing as the key to success for new stores. It details how to select influencers, prepare samples, communicate sincerely, and maintain relationships. Learn how to avoid ineffective sales tactics and quickly boost your shop's sales by leveraging the power of influencer marketing on TikTok.
This article delves into the concept of independent websites and their four key advantages for cross-border e-commerce: traffic autonomy, pricing flexibility, differentiated competition, and data security. Independent websites offer sellers the opportunity to break free from platform constraints and establish their own self-managed base. This presents a new option for cross-border e-commerce businesses seeking to stand out and control their brand experience.
YouGov's 'Vietnam Media Outlook' report reveals that the pandemic has accelerated digital media consumption in Vietnam, with significant increases in social interaction and streaming usage. Generational differences exist in music and video consumption. Emerging formats such as radio, podcasts, and streaming are on the rise. Businesses need to pay attention to generational differences, embrace new channels, improve content quality and user experience, and strengthen social interaction.
At COP28, major shipping companies issued a joint statement calling for a halt to the construction of new fossil fuel vessels and urging the IMO to develop a regulatory framework for green fuels. The shipping industry's green transition faces multiple challenges, including technology, cost, and regulation. International organizations, governments, shipping companies, and consumers need to work together to accelerate decarbonization and achieve sustainable development.
The hotel industry is entering a "data-driven" era, with aviation data emerging as a new growth area. By analyzing flight schedules, bookings, ticket prices, flight status, and seat data, hotels can accurately forecast demand, optimize pricing, uncover potential markets, make informed location decisions, conduct targeted marketing, and implement dynamic pricing strategies. These tactics help improve occupancy rates, increase revenue, and achieve a substantial return on investment.
Lazada Thailand achieved a revenue of 38 billion Thai Baht in 2022 and turned profitable, largely attributed to the contribution of Lazada Express. Facing challenges from competitors like Shopee's profitability strategies and reduced consumer spending, Lazada needs to optimize its operations, enhance user experience, and explore new growth opportunities. This is crucial for maintaining its competitive edge in the highly competitive Thai e-commerce market.
OpenAI's Sora model is a powerful text-to-video generation tool with broad applications. It allows users to create videos from text prompts, opening up new possibilities for content creation and storytelling. However, it's crucial to address the authenticity and ethical considerations surrounding AI-generated content. Concerns about misinformation, deepfakes, and the potential misuse of this technology need careful attention and responsible development practices.
