Amazon Upgrades Fulfillment by Merchant with New Efficiency Tools

Amazon Upgrades Fulfillment by Merchant with New Efficiency Tools

Amazon FBM has received a major upgrade, introducing four key features including custom vacation settings and multi-location shipping management. These enhancements aim to improve sellers' control over the fulfillment process and inventory management efficiency. Sellers can now flexibly schedule vacations, optimize multi-warehouse layouts, accurately track logistics, and simplify inventory management. This will help reduce operating costs, enhance the buyer experience, and strengthen market competitiveness. The upgrade focuses on giving sellers more power and flexibility in managing their FBM operations.

02/12/2026 Logistics
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Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon has launched two new ad placements, "Picks from Amazon Influencers" and "Explore & Learn," signaling a significant upgrade in content marketing and influencer marketing on the platform. Sellers should optimize their listings, join the Amazon Influencer Program, prepare high-quality creative assets, and closely monitor Amazon announcements to seize the opportunity to acquire high traffic at a lower cost. These new features offer sellers a chance to leverage influencer endorsements and educational content to drive sales and increase brand visibility within the Amazon ecosystem.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Tactics to Fight Copyright Claims

Amazon Sellers Adopt New Tactics to Fight Copyright Claims

This article details two methods for Amazon sellers to file complaints and protect their rights against copyright infringement through the Amazon platform. It emphasizes the importance of brand registration and valid intellectual property. Additionally, it provides an alternative avenue for rights protection: offline litigation through a lawyer. The aim is to help sellers better safeguard their own interests in the face of copyright violations on Amazon.

02/03/2026 Customs Knowledge
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Amazon Launches New Product with Focus on Keyword Strategies

Amazon Launches New Product with Focus on Keyword Strategies

Keyword strategy is crucial for launching new products on Amazon. This article advises sellers to break free from the initial keyword bottleneck by experimenting with product targeting. Instead of competing for high-traffic, expensive keywords, focus on long-tail keywords. Don't be overly concerned with initial ACOS; consider long-term goals. Leverage automatic campaigns to discover traffic and manual campaigns for precise targeting. By flexibly using various methods and continuously optimizing based on data, sellers can achieve successful new product promotion.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain New Tools to Boost Holiday Sales

Amazon Sellers Gain New Tools to Boost Holiday Sales

With the Amazon year-end promotion approaching, how can sellers seize the opportunity to double sales? This article focuses on Amazon's two major traffic engines: the "Brand Recommendation" feature on product detail pages and the Climate Pledge Friendly program, helping sellers attract targeted traffic and increase conversions. Simultaneously, leverage Halloween promotions, using email marketing to precisely reach potential customers and explode sales. Master these strategies to win the year-end peak season!

01/04/2026 Logistics Industry Insights
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Amazon Enforces Seller Compliance with New Account Transfer Policy

Amazon Enforces Seller Compliance with New Account Transfer Policy

Amazon Europe launched a new account business transfer policy, allowing sellers to change the legal entity of their accounts and achieve compliant operations. The process involves signing a transfer agreement, account verification, and document submission, aiming to address account risks arising from legal entity changes and provide security for sellers. Compliance is an inevitable trend in cross-border e-commerce, and sellers should actively respond to it. This policy helps sellers maintain operational continuity while adhering to European regulations.

01/04/2026 Logistics Industry Insights
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Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Advertising has rolled out significant updates, including "Campaigns with Preset Settings" and "Expanded Product Targeting," designed to help new product sellers quickly launch ads and precisely target relevant traffic. Additionally, Sponsored Brands now features "Ad groups" to improve ad management efficiency. These updates aim to empower sellers to advertise more intelligently and efficiently, boosting conversion rates and brand influence. The new features simplify campaign setup and optimize targeting, allowing sellers to maximize their ROI on Amazon's advertising platform.

12/31/2025 Logistics Industry Insights
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Amazon Ads Key Strategies to Optimize New Product Campaigns

Amazon Ads Key Strategies to Optimize New Product Campaigns

It's common for automatic campaigns to generate relevant but underperforming keywords during a new product launch on Amazon. This article advises sellers to remain calm, set a budget plan, and allow sufficient time for the campaign to run. Instead of blindly negating keywords, focus on optimizing the listing. Continuously monitor data and conduct A/B testing to improve ad performance and conversion rates. A strategic approach, patience, and data-driven optimization are key to turning around underperforming automatic campaigns during the crucial launch phase.

12/31/2025 Logistics Industry Insights
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Amazon Struggles With Traffic Strategy in New Product Launch

Amazon Struggles With Traffic Strategy in New Product Launch

Launching new products on Amazon is challenging due to intense competition for traffic. Optimizing conversion rates and reviews is crucial. The off-season presents even greater difficulties. Focus on high-traffic, low-priced products and implement data-driven, refined operations. This approach helps navigate the competitive landscape and maximize visibility and sales for new products, especially during slower periods. Continuous monitoring and adjustments based on performance data are key to success.

12/31/2025 Logistics Industry Insights
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Amazon Ads Launches Five New Tools for Holiday Sellers

Amazon Ads Launches Five New Tools for Holiday Sellers

With the Amazon year-end shopping season approaching, sellers face the challenge of rising ACOS. This article delves into five new features of Amazon Sponsored Products ads, covering campaign suggestions and optimization. These features help sellers target precisely, adjust prices intelligently, and troubleshoot efficiently, empowering them to succeed during the peak season. The focus is on leveraging these tools to improve ad performance and maximize ROI during this crucial period.

12/29/2025 Logistics Industry Insights
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