Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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Beginners Guide to Amazon Brand Registry Enrollment

Beginners Guide to Amazon Brand Registry Enrollment

This article provides a detailed guide to the Amazon Brand Registry process, covering pre-registration preparations, step-by-step instructions, and important considerations. New sellers can easily understand the Brand Registry process and successfully complete it, enabling them to better protect their brand on Amazon. The guide includes information on trademark requirements, application procedures, and troubleshooting common issues. By following the steps outlined in this article, sellers can navigate the complexities of Brand Registry and unlock its benefits, such as enhanced brand control and access to advanced marketing tools.

01/16/2026 Logistics Encyclopedia
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Amazon Unveils Pricing Ad and Review Tactics for Product Success

Amazon Unveils Pricing Ad and Review Tactics for Product Success

This article delves into four key factors for successful Amazon new product launches: product differentiation, pricing strategy, advertising tactics, and new product reviews. Addressing the challenge of acquiring reviews for small and medium-sized sellers, it proposes leveraging the European or Canadian Vine program to accelerate review accumulation and then synchronizing them to the US marketplace. The article emphasizes that product quality is fundamental and that combining it with precise strategies can significantly increase the success rate of new product promotions.

12/29/2025 Logistics Encyclopedia
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Key Bill of Lading Rules for Central and South America

Key Bill of Lading Rules for Central and South America

This article provides a detailed overview of the requirements for filling out bills of lading at major ports in South and Central America, including specific regulations for countries like Brazil, Argentina, Mexico, and Chile. It aims to help shippers avoid common mistakes and penalties. Understanding these requirements is crucial for ensuring the smooth execution of cross-border transactions.

08/04/2025 Customs Knowledge
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HS Codes and Export Rules for Global Meat Trade Clarified

HS Codes and Export Rules for Global Meat Trade Clarified

This article provides an in-depth analysis of the HS codes related to Class II animal meat and their export policies. It highlights the export tax rebates and inspection and quarantine requirements corresponding to different product categories, aiming to assist industry professionals in accurately understanding and applying these codes for compliant operations.

08/05/2025 HS Code Query
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HS Code 5205260000 Global Trade Rules for Fine Cotton Yarn

HS Code 5205260000 Global Trade Rules for Fine Cotton Yarn

This article provides an in-depth analysis of HS Code 5205260000, detailing the characteristics and market applications of non-retail combed fine cotton yarn. It includes standards for fineness, tax rate information, declaration elements, and regulatory conditions, offering a comprehensive perspective for understanding the international trade of this commodity.

08/08/2025 HS Code Query
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