Coupang will discontinue the registration of seller-fulfilled (SF) products. Existing SF listings will not be affected. Existing sellers with SF privileges should seize the last opportunity to list products and optimize current listings. Following the policy change, prices in SF stores are expected to decline. Sellers should proactively transition towards more standardized and efficient operational models.
Amazon's "New Version Model" is a free tool that allows sellers to showcase newer product versions on older product listing pages, guiding buyers to purchase the latest models. Setting up requires meeting conditions such as product relevance and brand consistency, and submitting an application in the Seller Central. This feature helps seamlessly connect old and new products, boosting traffic conversion and sales. It leverages existing listing traffic to promote new products and provides a better customer experience by highlighting the latest offerings.
Coupang has launched a new off-site advertising feature, providing sellers with a new channel to acquire traffic. This article analyzes the advantages and disadvantages of this feature from the seller's perspective, and provides applicable audiences and usage suggestions. It emphasizes that Listing optimization is the core to improving conversion rates, and points out that the Coupang advertising algorithm still has room for improvement. Ultimately, successful campaigns require a solid product listing and understanding of the platform's algorithm.
Shopee announced a 5% technology service fee for sellers in Singapore, Malaysia, Thailand, and Vietnam, effective February 2026, to cover platform operating costs. To mitigate the impact, Shopee will provide advertising credit subsidies. This move may prompt sellers to re-evaluate their operating costs and adjust their business strategies accordingly. The introduction of the fee represents a change in Shopee's pricing structure and could influence seller behavior within the cross-border e-commerce landscape.
New regulations on the Temu platform will take effect on October 1st, exclusively recognizing testing reports issued by service market institutions approved by Temu. This covers both full-service and semi-service products. The move aims to strengthen product quality supervision, but may increase compliance costs for merchants. Merchants should proactively respond by partnering with platform-approved institutions and improving product quality to adapt to the new regulations.
Alibaba.com has significantly adjusted its rules, cracking down on duplicate listings and upgrading its search matching mechanism. Merchants need to self-inspect and remove non-compliant products, focus on core products, and optimize keyword placement and product information quality. The platform is shifting from extensive product listing to refined operation. Only by adopting a more meticulous approach can businesses thrive under the new regulations. This includes focusing on product quality, targeted keywords, and avoiding duplicate listings to improve visibility and sales.
Seller Sprite showcased its AI matrix and the "China Cross-border E-commerce Industrial Belt Map" at the 2025 Zhejiang Cross-border Trade Fair. By leveraging data-driven product selection and intelligent operation empowerment, Seller Sprite provides cross-border sellers with a full-chain solution encompassing market analysis, competitor insights, and product optimization. This aims to help businesses reduce overseas expansion costs and improve operational efficiency. The solutions are designed to streamline the entire process, from identifying profitable niches to optimizing listings and managing inventory, ultimately empowering sellers to succeed in the global marketplace.
This article provides Chinese sellers with an in-depth analysis of eBay France's operational strategies. It covers market data, language localization, account setup, compliant operations, and frequently asked questions. The aim is to help sellers successfully onboard and expand into the French market, tapping into the potential of France. It offers practical guidance for navigating the specifics of selling on eBay France and maximizing opportunities for growth and profitability in the French e-commerce landscape.
New Wildberries platform regulations took effect in December, focusing on upgrades in brand protection, trademark guidelines, and cross-border sales restrictions. Sellers should proactively respond by completing brand registration, developing a unique brand identity, and strictly adhering to the prohibited items list. This will enable them to seize new opportunities and achieve sustainable growth on the platform.
The patent lawsuit concerning Huankai Gao's bubble machine is back, focusing on design patent D962349. Cross-border sellers should be vigilant and immediately check their product appearance to avoid infringement risks. The case background reveals the success factors of the "Toy Bubble Gun." Recommended actions include immediate product removal and active litigation defense. Strengthening intellectual property protection awareness is a long-term solution. This case highlights the importance of due diligence in the competitive e-commerce landscape and the potential consequences of neglecting design patent rights. Sellers must prioritize IP compliance to safeguard their businesses.
