Amazon Brand Registry Enhances Protection and Growth for Sellers

Amazon Brand Registry Enhances Protection and Growth for Sellers

This article provides an in-depth analysis of the Amazon Brand Registry program, offering a detailed guide from eligibility requirements and application process to core benefits. It helps you establish a brand barrier on the Amazon platform and achieve sustainable growth. Registering your brand provides stronger brand protection, enhanced brand control, efficient operations, unique marketing tools, and precise data analysis, serving as the cornerstone of brand success on Amazon.

12/30/2025 Customs Knowledge
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Kris Hao Shares Amazon Brandbuilding and Operational Strategies

Kris Hao Shares Amazon Brandbuilding and Operational Strategies

Kris Hao is a seasoned Amazon cross-border e-commerce expert, renowned for his rich practical experience and unique insights into brand building and refined operations. He excels at combining theory with practice, helping sellers succeed on the Amazon platform. His experience and methodology offer significant reference value for those looking to thrive in the competitive Amazon marketplace. He focuses on actionable strategies and proven techniques to drive sales and build sustainable brands, making him a valuable resource for Amazon sellers of all levels.

02/05/2026 Logistics Industry Insights
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Amazon Sellers Gain Efficiency with Daily Success Checklist

Amazon Sellers Gain Efficiency with Daily Success Checklist

This article provides Amazon sellers with a daily operations checklist, covering key tasks such as order statistics and performance metrics monitoring. It aims to help sellers move away from operating blindly, improve operational efficiency, and achieve business growth. Even small-scale stores can achieve excellence through refined operations. By focusing on daily tasks and consistently monitoring performance, sellers can optimize their listings, manage inventory effectively, and provide excellent customer service, ultimately leading to increased sales and profitability on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Guide to Profitable Niche Product Selection

Amazon Sellers Guide to Profitable Niche Product Selection

This article delves into the cost structure of Amazon operations, emphasizing the importance of advertising cost control and proposing a strategy of achieving profitability upon listing through refined product selection and operational tactics. It introduces how to utilize professional tools to identify niche markets with low advertising costs, discover high-conversion keywords, and analyze competitor traffic structures. This helps sellers transition from 'blind operations' to 'precise profitability,' ultimately optimizing their Amazon business for sustainable success by focusing on data-driven decision making.

01/23/2026 Logistics
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Crossborder Ecommerce Hit by Bankruptcies Platform Failures

Crossborder Ecommerce Hit by Bankruptcies Platform Failures

The cross-border e-commerce industry is facing a double whammy of major seller bankruptcies and platform collapses. A cross-border e-commerce company in Jiangsu, China, has announced bankruptcy liquidation, and home furnishing e-commerce platform Brosa has entered bankruptcy proceedings and is holding clearance sales. The main reasons are the global economic downturn, increased competition, and rising costs. Companies should focus on refined operations, diversified markets, brand building, technological innovation, and compliant operations to meet challenges and seize opportunities.

12/29/2025 Logistics Industry Insights
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Shopee Exits Global Markets to Focus on Southeast Asia

Shopee Exits Global Markets to Focus on Southeast Asia

Shopee is strategically retrenching, optimizing resources through layoffs and site adjustments to focus on the Southeast Asian market, aiming for profitability in 2023. Leveraging user stickiness and market advantages, Shopee is shifting from extensive growth to refined operations, adopting a long-term approach to address challenges. This presents new opportunities for cross-border e-commerce sellers as Shopee streamlines its operations and concentrates on core markets within Southeast Asia, potentially leading to more efficient and targeted support for its seller base.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Urged to Optimize PPC Campaign Names for Efficiency

Amazon Sellers Urged to Optimize PPC Campaign Names for Efficiency

Struggling with disorganized Amazon advertising campaigns? This article reveals the golden rules of Amazon campaign naming. From searchability and targeting types to integrating business goals, we'll guide you step-by-step to build an efficient PPC management system. Say goodbye to inefficient operations and double your advertising effectiveness! Learn how strategic naming conventions can improve campaign organization, analysis, and overall performance within the Amazon advertising platform. Optimize your PPC efforts with these proven naming strategies.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Must Master ASIN and UPC for Success

Amazon Sellers Must Master ASIN and UPC for Success

This article provides an in-depth analysis of Amazon ASINs and UPCs, explaining their concepts, functions, and conversion methods. It emphasizes their importance in product selection and operations within cross-border e-commerce. The article also introduces other Amazon APIs that can help sellers optimize product listings, analyze market trends, and improve operational efficiency and profitability. These tools are crucial for navigating the complexities of the Amazon marketplace and maximizing success in international online retail.

01/04/2026 Logistics Encyclopedia
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Amazon Introduces Email Marketing Rules for Sellers

Amazon Introduces Email Marketing Rules for Sellers

Amazon has opened official email marketing permissions, providing sellers with a new compliant marketing channel. This article analyzes the risks of brush-ordering and limitations of traditional reviews, interprets the opportunities and challenges of email marketing, and emphasizes the importance of compliant operations to help sellers develop steadily in the Amazon marketplace. It highlights the shift towards legitimate engagement and provides insights into navigating the changing landscape of Amazon marketing while adhering to platform policies.

12/30/2025 Logistics Industry Insights
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Temus Growth Squeezes Amazon Toy Sellers in Holiday Rush

Temus Growth Squeezes Amazon Toy Sellers in Holiday Rush

Amazon toy sellers experienced a decline in peak season performance as Pinduoduo's overseas version, TEMU, gained market share through low-price strategies and viral marketing. This analysis examines TEMU's impact on Amazon and suggests strategies for Amazon sellers, including diversifying sales channels, refining operations, and differentiating their offerings. The piece emphasizes the need for cross-border e-commerce businesses to embrace change and actively transform in response to the evolving market landscape.

01/16/2026 Logistics Industry Insights
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