Amazon Sponsored Brands Broad Match Triggers Unintended Ad Placements

Amazon Sponsored Brands Broad Match Triggers Unintended Ad Placements

This article focuses on the issue of irrelevant search terms triggered by broad match keywords in Amazon Sponsored Brands (SB) campaigns. It explains the differences in matching logic between SB and Sponsored Products (SP) ads. Sellers should fully understand the characteristics of SB ads, optimize their keyword strategies, and continuously monitor ad performance to improve advertising efficiency. Understanding these nuances is crucial for maximizing ROI and preventing wasted ad spend when utilizing broad match within Sponsored Brands.

01/22/2026 Logistics Industry Insights
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Amazon Expands European Export Program to 30 Emerging Markets

Amazon Expands European Export Program to 30 Emerging Markets

Amazon's European export program is upgraded, allowing sellers to directly sell existing products to over 30 emerging European markets without additional translation or listing transfer. This initiative aims to help sellers expand their market reach and seize the opportunities in emerging e-commerce markets, providing new growth avenues. Sellers can now easily tap into a wider customer base and boost sales by leveraging Amazon's existing infrastructure and streamlined processes for international expansion. This simplifies the process of entering new markets and reduces the barriers to entry for European e-commerce.

01/22/2026 Logistics
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Amazon Sellers Gain Edge With 10 Key Advertising Resources

Amazon Sellers Gain Edge With 10 Key Advertising Resources

This article compiles ten valuable Amazon advertising resources, covering various aspects such as traffic optimization, listing creation, and advertising strategies. It aims to help sellers break through traffic bottlenecks, improve advertising effectiveness, and achieve business growth. Add the designated WeChat to receive the complete version of the materials for free. These resources provide actionable insights and strategies for optimizing campaigns, enhancing listing visibility, and driving more sales on the Amazon platform.

01/08/2026 Logistics Encyclopedia
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Amazon Phishing Emails Four Key Red Flags to Spot

Amazon Phishing Emails Four Key Red Flags to Spot

How to identify phishing emails when shopping on Amazon overseas? This article provides four practical tips: verify the sender's email domain, analyze the email content for spelling errors and suspicious links, be wary of IP address links, and reject unknown attachments. By mastering these methods, you can effectively prevent fraud and protect your personal account security. These steps help you stay safe from scams targeting Amazon users.

01/23/2026 Customs Knowledge
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Amazon Tightens FBM Returns Policy Ahead of 2026 Deadline

Amazon Tightens FBM Returns Policy Ahead of 2026 Deadline

Amazon's FBM return policy will be adjusted on January 26, 2026. The refund processing period will be extended, and refunds will be automatically issued after the deadline, resulting in the loss of SAFE-T claim eligibility. Sellers need to optimize their processes to avoid potential risks associated with the new policy and ensure timely handling of return requests to maintain claim eligibility.

01/23/2026 Logistics
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Colombia Opens La Pedrera Airport to Boost Amazon Access

Colombia Opens La Pedrera Airport to Boost Amazon Access

This article focuses on La Pedrera Airport in Colombia, interpreting its IATA code LPD and ICAO code SKLP. It provides an overview of the airport, including its geographical location, significance, and future development. The article highlights the airport's crucial role as an air gateway connecting the Amazon rainforest to the outside world, facilitating transportation and access to this remote region. It examines the airport's current operations and potential for growth in supporting tourism, trade, and essential services within the Amazon basin.

01/20/2026 Airport Codes
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Amazon Challenges UPS and Fedex in Parcel Delivery Market

Amazon Challenges UPS and Fedex in Parcel Delivery Market

This episode of the 'Logistics Management' podcast features Rick Watson, founder of RMW Commerce Consulting, providing an in-depth look at the parcel delivery market landscape. The discussion focuses on the pricing strategies of UPS and FedEx, the rise of Amazon and its competitive advantages, and the response strategies of traditional logistics companies. The podcast emphasizes the need for both e-commerce and logistics businesses to embrace change and actively innovate to address market challenges and achieve mutual success in the future.

01/20/2026 Logistics Industry Insights
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UPS Fedex Raise Rates As Amazon Disrupts Ecommerce Logistics

UPS Fedex Raise Rates As Amazon Disrupts Ecommerce Logistics

E-commerce logistics faces rising prices from UPS/FedEx and the growing dominance of Amazon Logistics. Rick Watson advises businesses to diversify channels, optimize costs, enhance customer experience, and embrace technology to maintain competitiveness. Companies should explore alternative carriers, negotiate better rates, and leverage data analytics to improve efficiency. Investing in automation and exploring innovative delivery solutions are also crucial for staying ahead in the evolving landscape. Focusing on customer satisfaction through transparent communication and reliable service is paramount.

01/20/2026 Logistics Industry Insights
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Amazon Invests 1B in Electric Vehicles for Green Logistics

Amazon Invests 1B in Electric Vehicles for Green Logistics

Amazon has ordered 100,000 electric delivery vehicles, aiming to achieve net-zero carbon emissions by 2040. This sets a new benchmark for logistics operations and puts pressure on competitors like UPS, FDX, and DHL, accelerating the entire industry's transition to sustainable logistics. This move signifies Amazon's use of its scale and influence to promote environmentally friendly practices and has the potential to reshape the future of the logistics landscape. It demonstrates a commitment to reducing its carbon footprint and leading the way in green initiatives within the delivery sector.

01/20/2026 Logistics Industry Insights
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Amazon Launches Air Cargo Service Shaking Up Logistics Industry

Amazon Launches Air Cargo Service Shaking Up Logistics Industry

Amazon has officially entered the air freight market, opening up its cargo fleet and challenging traditional freight giants. This move will intensify market competition, drive industry innovation, and provide businesses with more logistics options. The experience of US ports in responding to changes in trade patterns shows that flexibility and innovation are key. The future of the logistics industry will accelerate towards intelligence and digitalization, and companies need to improve their supply chain management to adapt to new trends.

01/20/2026 Logistics
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